Why IBM Cloud Is Driving Big Opportunities in the ‘New Normal’
How IBM Cloud addresses the current trend of cost optimization.
In recent months, cloud strategies have taken a noticeable shift. Businesses feel it, and so do reseller partners.
With the global situation—and massive economic impact on businesses of all sizes—the new focus is on one thing: cost optimization. Digital transformation has become a matter of survival, and, with ever-tightening finances, organizations large and small are taking a critical look at their IT environments for opportunities to eliminate cost, drive efficiency and maximize every dollar spent.
This compelling event has become a leading driver to the cloud and is also driving changes within cloud environments.
Cloud adoption is on the rise, and it’s a trend that’s likely to accelerate. In the months ahead, countless businesses will re-evaluate their operations and scrutinize costs, seeking new ways to ensure their current infrastructure is fully optimized.
This presents a golden opportunity for reseller partners, who can step in as expert cloud consultants to uncover new opportunities, make recommendations and help businesses fine-tune existing solutions–whether in the cloud, on-premises or in a hybrid model.
IBM Cloud: Uniquely Positioned to Optimize Costs
As reseller partners approach a slew of new opportunities, it’s helpful to remember how IBM cloud solutions directly address the need for cost optimization. Here are three examples.
- Companies want: agility balanced with enterprise-grade security.
Financial institutions are among the many customer segments seeking cost optimization in the “new normal” environment. In addition to data processing speed, efficiency and agility, they want to confidently host apps and workloads in the cloud and be able to demonstrate regulatory compliance significantly faster and more cost-effectively than they are today. An open, hybrid cloud platform enables them to securely build, run and manage applications in a consistent way, across virtually any environment.
Yet financial institutions are also under constant attack by cybercriminals, who find the allure of a successful breach very high–and the potential bounty very lucrative. As such, financial companies need an airtight cyber security strategy to protect themselves from malicious actors.
With the IBM Cloud for Financial Services offering, financial institutions can deploy public cloud to optimize costs, enable innovation and deliver new, more personalized customer experiences, while managing stringent industry regulations for sensitive data and complex workloads.
IBM is the only public cloud platform with the framework in place to support regulatory workloads with automated security and industry-leading encryption services. Only the IBM Cloud Hyper Protect Crypto Services offering features keep-your-own-key (KYOK) encryption capabilities, backed by the highest level of security certification commercially available—FIPS 140-2 Level 4.
- Companies want: easy migration of workloads between cloud environments.
Today’s savvy customer wants choice and to avoid vendor lock-in and a long-term commitment. Since acquiring Red Hat, IBM now has the unique capability to help companies create multi-cloud environments and, with Red Hat OpenShift, to move workloads easily from one cloud to another. Using IBM Public Cloud and Red Hat OpenShift together, partners can now show clients how to move workloads up into the cloud and down to on-premises environments in a more agile way, and leverage cost benefits from multiple clouds instead of relying solely on one.
This agility also helps attract more midmarket and SMB customers—like CPA firms with many workers using large software applications on a seasonal basis (for example, tax season or end of year), and a desire to scale up and down, as needed. With IBM cloud, companies can examine their software portfolio and usage patterns, and decide when to migrate applications from the data center to the cloud for more cost efficiency during slow seasons.
Obtaining a clear picture of software assets is vital. Moving to the cloud provides an excellent opportunity to