The power of video storytelling: People over products
By Luxid
Traditional B2B storytelling often positioned the product as the hero, emphasizing features. However, B2B marketers realized that potential customers care more about solving their problems. Therefore, making businesses and their people the stars of the story, rather than products, is more effective.
At Luxid, we use video storytelling to focus on people, making stories relatable and memorable. Video is compelling, simplifying complex concepts and engaging viewers. Previously, B2B marketers avoided video due to cost and the need for detailed product information. But now, video is affordable and ideal for customer journeys, from challenging the status quo to embracing solutions.
Effective video stories feature real people, clear outcomes, are concise, engaging from the start, active, and include calls to action. Partnering with an experienced agency like Luxid ensures alignment and impactful storytelling.
Our partner in Finland, Luxid, explains why it’s time to transform and harness the power of video storytelling to captivate B2B audiences.
Visit: https://www.luxidgroup.com/blog/the-power-of-video-storytelling-people-over-products
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