A strategy to effectively filter your potential clients
The lead funnel is an effective strategy in B2B marketing that uses a visual element…
Cold or hot B2B marketing: which strategies to use?
B2B marketing should be structured to achieve micro-conversions that keep potential customers engaged.
Latin America’s economic growth and opportunities in 2025
Latin America's economic growth in 2025 creates a favorable outlook for local and international investors
5 Current B2B marketing challenges and how to overcome them
Strengthening long-term relationships with customers ensures better results in B2B marketing.
Personalized B2B Strategies: How to Generate Demand in the Industrial Sector
B2B customers in the industrial sector require campaigns that convey personalized knowledge of their business.
Beyond Google: Social networks are the new search engines
User search behavior is evolving, giving way to the importance of social media.
Why Demand Generation isn’t enough for B2B marketing
Demand Generation strategies that are not supported by a strong brand often fail to have…
Aligning Dreams with Achieving Corporate Goals
How to increase sales performance and sales force satisfaction by reducing staff turnover.
How Channel Marketing Can Drive Your Business Growth
Channel Marketing allows you to leverage a network of business partners to expand your market…
Data Protection Laws for B2B Companies: Compliance and Best Practices
Compliance and best practices regarding the Data Protection Law from the perspective of B2B companies.
Key B2B Marketing Strategies for Success in the Chilean Market
Effective marketing strategy development by combining the internal and external factors of businesses in Chile.
Earned Media: The investment in marketing you have made during years but didn’t know about
Earned media is a tool that, when handled correctly, increases the power of action of…
The power of video storytelling: People over products
Video storytelling emerges as a powerful strategy to connect with target audiences.
Top B2B Social Media Marketing Myths
Debunking the myths about social media and whether or not social media is actually effective…
Do you need to have Instagram if you’re a B2B brand? – Yes!
Instagram offers benefits to businesses that choose to strategically explore its formats and audiences.
Conquer B2B: Social Media Strategies to Drive Business Success
Social media has the ability to connect business and promote valuable and authentic content.
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