The integration of the industrial metaverse is revolutionizing the B2B sector by combining advanced technologies such as Virtual Reality (VR) and Augmented Reality (AR) with traditional industrial processes. This convergence is not only redefining how companies design, produce, and train but also unlocking opportunities to optimize costs, enhance productivity, and drive innovation.

As technology continues to grow at a rapid pace, marketing trends are keeping up, making it essential to stay ahead of the curve to offer the best services to clients.

Email marketing is no exception, providing a wide range of possibilities to create a significant impact on your audience. It’s not just about sending a simple email—it’s about truly understanding your audience, their interests, formats, personalization, and the various tools that can make your message more engaging.

That’s why, in this article, we’ll share the most effective tips to ensure your email marketing strategy is efficient at every stage, from development to the final send-off.

Discover the 21 most relevant tips on the blog of our partner, Referro:

The lead funnel is an effective strategy in B2B marketing that, through a visual element allowing us to identify each stage of interaction a lead goes through, enables us to optimize and channel content toward achieving the goal: converting them into loyal clients.

This element suggests specific actions and tactics to guide a certain number of leads to a final stage where they become select clients and individuals who closely identify with your brand. Depending on each stage, users will be more interested in interacting with one type of content or another, so it’s your task to plan what will best help achieve the goal.
The strategy has four stages: Awareness, where someone who has had no prior contact with your company discovers you, followed by a series of interactions in the next stages—Conversion, Close, and Delight—to meet the leads’ needs.

Learn more about this interesting strategy on STOICA our partner agency’s blog:

Mexico City, June 18th 2024.-  Positioning yourself within key audiences has never been as important as it is now. However, in order to do it, many companies focus an important amount of resources that aren’t always focused on the right thing. Usually brands direct their efforts towards proper mediums that are generated for the exposure of original content like blogs, social media or newsletters. They also design strategies with paid media like digital campaigns, or ads in physical and digital media. Ignoring an important broadcast channel “ earned media “.

Those last methods represent a tool that if handled correctly increases the action power of your brand. Earned media are the satisfied users, your brand ambassadors and the ones that recommend your products or services in an organic way and recognize you as a leader in your sector. 

The content created through earned media generates a scathing acceptance rate, an acceptance where you don’t need your community references. In a context where influencer marketing has gained so much traction, earned media is essential in order to obtain impactful results. 

Data from the consultant YouGov shows that 90% of consumers trust earned media, since the brand’s message is being transmitted by a person not related to the company, elevating the brand’s credibility in a significant way. 

Traditionally, reaching consumers through earned media required a solid Public Relations ( PR ) strategy, brand communication and marketing. However, now you need to incorporate your collaborators and your social media followers who have become content creators. 

Traditional B2B storytelling often positioned the product as the hero, emphasizing features. However, B2B marketers realized that potential customers care more about solving their problems. Therefore, making businesses and their people the stars of the story, rather than products, is more effective. 

At Luxid, we use video storytelling to focus on people, making stories relatable and memorable. Video is compelling, simplifying complex concepts and engaging viewers. Previously, B2B marketers avoided video due to cost and the need for detailed product information. But now, video is affordable and ideal for customer journeys, from challenging the status quo to embracing solutions. 

Effective video stories feature real people, clear outcomes, are concise, engaging from the start, active, and include calls to action. Partnering with an experienced agency like Luxid ensures alignment and impactful storytelling.

Our partner in Finland, Luxid, explains why it’s time to transform and harness the power of video storytelling to captivate B2B audiences.

Visit: https://www.luxidgroup.com/blog/the-power-of-video-storytelling-people-over-products

When B2B marketers craft a strategy to position a solution, they often dismiss non-traditional channels like Instagram or TikTok, assuming these platforms cater to “too young” or irrelevant audiences for their industry.

It’s understandable to think this way. According to Statista, nearly 70% of Instagram users are between 18 and 34 years old, while Business Insider reports that decision-makers are typically between 40 and 51 years old. This data might suggest excluding Instagram from a B2B marketing strategy.

However, a deeper analysis reveals a different perspective. While decision-makers themselves may be a minority on instagram, their teams and collaborators are active on the platform. B2B relationships often funcion like a domino effect, a team member might discover a solution on Instagram and recommend it to their decision-makers. Therefore Instagram has the power to influence these internal recommendations.

Furthermore, Instagram offers significant advantages to B2B companies willing to strategically explore its formats and audiences. Given that many B2B sales cycles are lengthy and involve multiple stakeholders, Instagram can play a crucial role in nurturing and guiding potential clients. Its visual and engaging content can effectively complement and enhance other, less dynamic, marketing tactics.

As we know, Artificial Intelligence has seen widespread adoption across various industries, and the advertising sector is no exception. More and more processes and actions are utilizing this technology, leading some to believe that, in the not-so-distant future, it could potentially replace human talent.

On the other hand, creativity is a key factor in making brand communication stand out, generating significant impact, and achieving the much-sought-after differentiation from the competition.

But, could Artificial Intelligence ever truly replace human creativity in the advertising industry?