Will Activision Blizzard Punch Microsoft’s Ticket to the Metaverse?

Microsoft is betting that its agreement to acquire videogaming giant Activision Blizzard will help punch its ticket to the metaverse. Most experts believe there is tremendous upside in $68.7 billion all-cash deal announced Tuesday, despite key hurdles.

The less certain part of Microsoft’s gamble is whether the company can convince regulators to approve the acquisition. Even if it clears that obstacle, Microsoft will inherit a company under scrutiny for imbedded employee misconduct and sexual harassment.

Microsoft officials expressed confidence that the deal will pass muster with regulators and that it can fix Activision’s troubled culture. Moreover, chairman and CEO Satya Nadella believes Activision will markedly expand Microsoft’s gaming franchise and broaden its metaverse ambitions.

In the rapidly growing gaming business, Activision has 400 million paid monthly subscribers of its content. Analysts expect 2021 revenues will total roughly $8.5 billion when the company reports earnings next month.

Nadella explained why it is so important to Microsoft during an investor briefing Tuesday.

Microsoft’s Satya Nadella

“Today, we face strong global competition from companies that generate more revenue from game distribution than we do from our share of game sales and subscriptions,” he said. “We need more innovation and investment in content creation and fewer constraints on distribution. And together with Activision Blizzard, that’s what we will be able to deliver.”

Activision, combined with Microsoft’s Xbox gaming business, would create the world’s third largest video gaming provider behind Tencent and Sony.

“The first and foremost opportunity in terms of monetization is of course gaming,” Loup Ventures managing partner Gene Munster said.

Loup Ventures’ Gene Munster

While the metaverse is the next wave in gaming, Microsoft sees it carrying over into how people communicate and work.

Entering the Enterprise Metaverse

By virtue of its broad audience, Activision would expand Microsoft’s total addressable market (TAM). It would also expand the groundwork Microsoft has covered in establishing metaverse as the new user experience in computing.

Metaverse is a loosely defined term describing immersive augmented reality experiences where people represent themselves as avatars or digital twins. Nadella described it as “a collection of communities and individual identities anchored in strong content franchises accessible on every device.”

Last year, Nadella previewed Mesh for Teams, an add-on to Microsoft’s collaboration and meeting platform set to appear by June. Mesh seeks to make meeting participants feel more engaged and productive by bringing holographic, mixed-reality capabilities to Teams.

“In the end, the line between the enterprise and consumer metaverses was always going to be fuzzy, and you can’t focus on just one,” Gartner VP and distinguished said Thomas Bittman told ComputerWorld. “Microsoft is now going big on both.”

Regulatory Challenge

Microsoft and Activision appear to have planned for a lengthy regulatory review process in the structure of the deal. The scheduled close date is the end of Microsoft’s fiscal year 2023, roughly 18 months away. After a record year of mergers and acquisitions in 2021, global regulators are looking to rein in the activity.

In July, President Joe Biden signed an executive order seeking to reduce corporate dominance and expand competition. Among other things, the order encouraged U.S. regulators to increase their scrutiny of the IT industry.

Hours after Microsoft announced the Activision deal, the Federal Trade Commission (FTC) and Department of Justice (DOJ) addressed Biden’s order. The agencies jointly held a briefing to announce that they are seeking to modernize merger guidelines in the U.S. The first step is a request for information seeking public input.

FTC’s Lina Khan

FTC chair Lina Khan said global deal making last year rose to $5.8 trillion, the highest on record. Merger approval filings in 2021 were more than double the average filed during the past five years, according to Khan.

“While periodic review of existing guidance is good practice generally, this review of the merger guidelines is especially timely and right,” Khan said. “Evidence suggests that many Americans historically have lost out with the diminished opportunity higher prices lower wages in lagging innovation.”

FTC and DOJ officials said they were not …