The Future of the IT Channel: 4 Trends for Partners

Nigel Penny

The world of work and education has seen utter transformation over the course of the last two years, and channel partners have had to be swift to respond. Remote working has been the key driver of this, shifting technology requirements for organisations as they’ve had to cater to a workforce both in the office and at home.

With the hybrid model appearing set to continue, organisations will look to the channel for the right technology to support this. In fact, 42% of IT decision-makers think the majority of workplaces will remain hybrid even after the pandemic.

As such, leaders in business and education have had to be more attuned to the technological needs of their staff and students than ever before, ensuring they’re able to be at their most productive regardless of their location. This has seen a shift in investment toward more collaborative and user-centric tools that help to enhance communication, collaboration and well-being – and channel partners have helped get these in place.

4 Trends for Partners

There remains a huge opportunity for the channel to provide technology that ensures everyone from office workers to students can benefit in this new world of work. Here are four trends to help the channel prepare for what this future might look like:

A focus on employee well-being. Working from home has highlighted the shortcomings of office technology, which hasn’t always been designed with the user’s comfort in mind. Employees can’t be expected to be at their most productive when their work setup doesn’t support physical well-being. With almost half of home workers reporting suffering injury whilst working from home due to unsuitable equipment, businesses are looking to invest in tools such as ergonomic mice and keyboards that can keep employees healthy and comfortable, and able to work at their best.

The channel can help. Solutions available include an ergonomic keyboard with a curved, split keyframe which offers better hand-and-wrist posture than a standard keyboard. Input devices such as a mouse can also cause joint and muscle issues, so providing employees with a vertical or trackball mouse can allow them to work comfortably and reduce the risk of conditions such as pronation and carpal tunnel syndrome.

Edtech is on the rise. The use of technology for education has boomed over the course of the pandemic, with schools and continuing and higher education institutions investing in tools to support online learning and minimise disruption.

To make this process as seamless as possible, there’s been an increase in solutions that support students and teachers to deliver lessons, share resources and engage in discussion. There will be more investment in innovative solutions, such as whiteboard cameras that can allow teachers to share content in real time with a clear view of the screen – even when at home.

There has also been a greater focus on peripherals designed to turn devices into effective tools for learning. For example, with the help of a keyboard case, an iPad can be turned into a mini-laptop that allows students to collaborate and learn from anywhere.

In 2022, channel partners will need to focus on their edtech offering and look to provide the education industry with the right tools to help keep students engaged and collaborative, as a hybrid style of learning may continue beyond the pandemic.

A continued demand for video conferencing. Maintaining communication between teams through video has been vital over the last two years. Not only has it ensured that …