Smartsheet Partners Getting Enhanced Channel Program with Tailored Benefits

By | Managed Services News

Sep 20

Partners have played a critical role in Smartsheet’s growth.

Smartsheet partners are getting an enhanced channel program. The new Smartsheet Aligned program will be available starting in February 2023.

At its 2022 Global Partner Summit, Smartsheet unveiled the new program structure. It will recognize and reward over 800 global partners with tailored benefits. Those will allow partners to differentiate their value-add and promote the investments they’ve made in Smartsheet.

Smartsheet is an enterprise work management platform.

Steve Stewart is Smartsheet‘s global head of channel. He said Smartsheet partners have played a critical role in the growth of the business. They’ve extended its sales and marketing reach, and expanded its professional services capabilities.

Smartsheet's Steve Stewart

Smartsheet’s Steve Stewart

“In fact, annual bookings led by partners has grown to 59% since launching the program three years ago,” he said. “As customer requests for increasingly complex solutions continued to grow, it was imperative that our program evolve and offer enterprise-grade benefits to our partners so they can continue to provide best-in-class service for our customers. With the new structure, Smartsheet Aligned will be significantly more robust and focused on complex solution building than anyone else in the collaborative work management (CWM) market.”

Specialized Paths for Smartsheet Partners

The new Smartsheet Aligned program will provide specialized paths for partners to grow their businesses based on the value they provide Smartsheet customers.

Partners such as Global PMO and Work Bold can earn tiered benefits based on their partnership, performance and capabilities, including:

  • New custom role-based training and solutions certifications, in addition to ongoing sales and technical training.
  • Expanded financial discounts and rebates. In addition, differentiated incentives that provide a competitive market advantage.
  • New marketing and demand-generation resources to raise awareness of their business and drive net new opportunities.
  • Access to technical enablement resources. That includes pre-and post-sales experts to support partners with the delivery of complex Smartsheet solutions.

Sebastian Paasch is managing director at AMX.

“Smartsheet’s world-class partner program coupled with the tremendous growth of the CWM market has helped us quickly grow our business over the past four years,” he said. “From the increased visibility with Smartsheet’s customer base, to the recognition around our investments in their industry-leading platform, I look forward to building on our partnership in the next phase of the Smartsheet Aligned program.”

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