No VMware Price Increases, SMB Neglect, Broadcom CEO Vows

Broadcom CEO Hock Tan is reiterating to VMware customers and partners that Broadcom won’t raise VMware product prices or neglect SMB customers.

Broadcom in May announced its monumental $61 billion acquisition of virtualization giant VMware. The deal, recently approved by shareholders to close in its just-started fiscal year 2023, has sparked the interest – and concern – of the channel. Those concerns stem mainly from Broadcom’s track record of acquiring companies such as Symantec and CA Technologies. That track record, partners have said both on- and off-the-record, involves heavy cost-cutting and layoffs, price increases and a narrow focus on enterprise customers.

VMware Pricing

Tan on Wednesday published a blog explicitly addressing “press reports” that say Broadcom will raise prices for VMware products. For example, Forrester senior analyst Tracy Woo wrote earlier this year that Broadcom enacted “massive price hikes” for CA and Symantec customers.

However, Tan denied any plans to raise prices.

Broadcom’s Hock Tan

“The answer is simple: No,” Tan wrote. That’s the second blog in one month making such a statement. Tan wrote on Oct. 26 to state that Broadcom’s methodology “was not based on taking existing products and raising their prices.”

“Following the close of the transaction, we will invest in and innovate VMware’s products so we can sell even more of them and grow the VMware business within enterprises, deepening and expanding the footprint instead of potentially raising prices,” Tan said.

Tan in his Nov. 30 column vowed to recruit more engineering talent to improve the VMware portfolio and offer more choices. That includes enhancing multicloud and cloud-native capabilities to make offerings more flexible for customers, Tan said.

“Post-close, we intend to apply this formula for success by investing in and operating VMware with a concerted focus on growth and innovation, while furthering our track record of delivering consistent, justifiable value with our fairly priced solutions,” Tan said.

Customer Segmentation

Tan also stated that Broadcom won’t leave its smaller customers out to dry in favor of large strategic accounts. Tan said his company is taking a “no customer left behind” strategy.

“Our business model is predicated on adding long-term value to our products and improving them over time. Following the transaction’s close, we’re going to focus on making VMware’s products better for all of our customers, including enterprise customers who want products that are even easier to use,” Tan wrote. “And, to be clear, we intend to continue serving customers of all sizes. VMware has a robust partner ecosystem that we will build upon to help us serve even the smallest companies.”

Broadcom at its November Investor day outlined approximately 600 large strategic accounts. Those reportedly account for more than 70% of Broadcom’s annual recurring revenue. President Tom Krause told investors the company was “totally focused on the priorities of these 600 strategic accounts,” the Register reported.

“Broadcom’s stated strategy is very simple: Focus on  …