MSP 501 ‘MSP of the Year’ Finalist Colden Company On Staying Ahead of the Game

The winners of the 2020 MSP 501 Special Awards are certainly a cut above. These MSPs demonstrated a willingness to take risks and a deep familiarity with the MSP market, two characteristics that are critical to channel companies looking to stay ahead of the curve.

The awards are part of the 2020 MSP 501, the first, largest and most comprehensive ranking of MSPs worldwide. 

The award for MSP of the Year works a little differently from the other special 501 awards. We narrowed the field of contenders down to finalists that we feel represent the modern channel and display excellence in business efficiency and business model innovation.

What does that mean? For starters, the nimbleness to pivot to meet industry trends, the guts to make risky moves today to position the business for tomorrow and the discipline to structure operations to achieve maximum efficiency in service delivery. MSP of the Year finalist Colden Company exemplifies this ideal. 

Growth and Evolution

Colden Company’s business model over the last three to five years has grown and evolved amid some pretty unique industry dynamics, customer needs and emerging tech trends. President James Lapointe will be the first to tout staying ahead of the game.

Colden Company’s James Lapointe

“We have a saying here at Colden Company,” said Lapointe. “If you are running your business the same way you were two or three years ago, you are not staying the same; you are falling behind.” That is because your competition is evolving and taking advantage of new technology and emerging markets. We knew we had to evolve too.”

Colden Company had to become more focused on cloud solutions and also delivering value from Microsoft 365 solutions. According to Lapointe, any IT vendor can set up a customer on Microsoft 365 for email. Colden Company developed best practices for Teams implementations, and started digging into some of the other value-adds like Power BI, Power Automate and Planner. 

“We wanted to be able to provide solutions to their customer’s business problems,” said Lapointe. “To do this, we needed to focus on educating ourselves, but also be in tune with what our customers’ issues were.”

Business Model Innovation

The need to evolve one’s business model can also be brought about by certain industry trends. These tend to fluctuate and shift so quickly, a company must keep their finger on the pulse of things. 

“We do business planning every year, so we try to evolve year to year,” said Lapointe. “We look at our service offerings and determine where we want to be as a company. At that point, we build that into our business plan and review it quarterly to make sure we are staying on track. Ten or 12 years ago, we were trying to beat the curve into the managed services space from break-fix. Five years ago we were looking to be ahead of the curve of data security offerings. Now it is cloud and IT consulting.”

What does this all boil down to? According to Lapointe, it’s really about the people leading an organization. If a company has forward-thinking leaders, regardless of their vertical, they can be early adopters.

Operational Shifts

To support this new, evolved business model, Colden Company had to make a few …