Microsoft to Partners at Inspire: Teams a ‘Must-Win’ in Competitive Industry

When it comes to Microsoft Teams meetings, the company’s message this week was clear: it intends to win.

The software giant gave that directive to its partners and field sales force at its respective Microsoft Inspire and Microsoft Ready conferences.

“First and foremost, we have to win with meetings,” said Nicole Herskowitz, general manager of the Microsoft Teams marketing group. Speaking during a Microsoft Inspire session, Herskowitz said Microsoft gave that same mandate to its salesforce at its Ready event.

“In the world of remote and hybrid work, keeping employees productive, connected and safe is the top priority for our customers,” she said.

It was a theme consistent in all talking points during the fiscal year kickoff that came from the top.

COVID-19 and Microsoft Teams

CEO Satya Nadella emphasized the impact the COVID-19 pandemic has had on the growth of Microsoft Teams.

Microsoft CEO Satya Nadella

“The past few months have served as the largest at-scale experiment the world is seen for remote work,” Nadella said.

There are now 75 million Microsoft Teams subscribers, according to the company. That’s triple the number than at the beginning of the pandemic.

Over the past few months, Microsoft said 34,000 customers moved to Teams to enable their remote workforces to collaborate. From the outset of COVID-19, Microsoft has studied the rapid rise of Teams and the Microsoft 365 platform. Its studies led to its understanding of meeting fatigue, which prompted new Teams features such as Together Mode. Set to roll out imminently, Together Mode aims to reduce fatigue by making large group meetings appear more natural.

Making Teams Meetings More Extensible

Teams now is evolving into a digital workspace for collaboration, incorporating more tools for communications and sharing information.

“We also know that while meetings are important, they take place in the context of broader collaboration and workflow,” Nadella said. “Teams, the hub of teamwork in Microsoft 365, helps people to be more productive and collaborative before, during and after meetings.”

To make Teams more extensible, the company will bring more of its own apps into the workspace. For example, Microsoft is readying its new Power BI app for Teams to let meeting participants collaborate on data visualizations.

Likewise, Microsoft is working with ISVs to provide meeting extensibility. The company announced its first six Teams Meeting Extensibility Partners, including surveyors Polly and Open Agora, virtual recruiters Hire Vue and iCIMS, and whiteboard collaboration provider Miro.

“We expect that there will be a lot of creative ideas here for really making the most out of meetings,” ecosystem marketing director Mike Ammerlaan told Inspire attendees.

Power Platform

Microsoft is extending its Power Platform tooling to Teams, making it easier for partners customize to extend the meeting environment. The new Power Platform for Teams will let partners embed apps, workflows and create chatbots in Teams.

The Power Platform is for those with minimal or no development skills. It includes tools that let them build these apps with …