IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

Mordor Intelligence predicts a 21% compound annual growth rate for hybrid cloud through 2026. IBM is calling it a $1 trillion market with plenty of opportunity for channel partners to cash in.

In this edition of Channel Futures TV, live from Channel Partners Europe in London, we caught up with David Stokes. He is the general manager for IBM’s partner ecosystem in EMEA.

Here, Stokes discusses the channel’s great value to his company, including the three biggest opportunities for partners today; plus, he delves into the various partner types IBM works with and how they can all make money with Big Blue.