Cobalt Partners Get New Benefits with Company’s First Partner Program

Cobalt partners now have access to the pentest-as-a-service (PtaaS) company’s first partner program.

Cobalt’s goal is to build out strategic relationships to ensure long-term success for its partners and clients. Partners can solve their customers’ pentesting needs, while driving growth and revenue.

The Cobalt Partner Program offers two partner options: referral and reseller partners. Tiers within each fit partners’ individual wants and needs, and various commitment levels.

Lauren Gimmillaro is head of channel at Cobalt. She said the program is launching amid the massive customer demand for an optimized and streamlined pentesting experience.

Cobalt’s Lauren Gimmillaro

“The cybersecurity industry is huge,” she said. “And it’s only continuing to grow and evolve from here. The Cobalt platform provides tremendous value. Supporting companies with fulfilling their clients’ pentest needs will ultimately result in mutual wins for every party involved. That’s why we’re really excited to enable Cobalt’s partners’ initiatives, while growing our own partner program.”

Cobalt partners will be eligible for referral fees, discounts and go-to-market benefits. The program will also offer new opportunities for partners to promote their business. Those include guest blog posts on Cobalt’s website, custom co-branded documentation, joint marketing campaigns and more.

“We took partner input into account when determining the benefits partners would receive,” Gimmillaro said. “Some partners were looking for only a referral fee, client discount or go-to-market benefits, while others were looking for a combination of the three. We decided the best way to keep partners engaged was to give them a combination of each, further ensuring their and their client’s success. On top of that, we’re continuing to take partner feedback into account. The security space is evolving so quickly that we want to make sure we offer the best possible benefits.”

Surging PtaaS Demand

The company saw demand for PtaaS surge across industries over the last year. It ended 2020 with more than 350 new customers. Moreover, it saw annual recurring revenue grow 75% and delivered more than 4,000 pentest credits, identifying more than 12,500 vulnerabilities.

Chris Sur is sales manager at Secureframe.

“Cobalt has been an instrumental partner for us in providing quality pentests to our customers,” he said. “Cobalt’s team performs tests thoroughly, and provides a clear and concise report that our customers can view directly on the Cobalt platform. Through the partnership, we’ve already seen how responsive and reliable Cobalt is in taking care of our customers and we can trust that Cobalt will continue to deliver on its excellent service.”