CMOs Offer Tips on Combating ‘The Great Resignation’

While struggling against a headwind of changes in the channel, marketers have found themselves confronted with yet another challenge: “The Great Resignation.”

According to a survey by Pew Research Center, 63% of workers who quit a job in 2021 cites low pay as the reason. Sixty-three percent said they saw no opportunities for advancement. Fifty-seven percent said they felt disrespected at work.

Approximately half (48%) gave child care issues as a reason they quit. For 45%, it was a lack of flexibility in work hours. And for 43%, it was the lack of good benefits such as health insurance and paid time off.

Informa Tech’s Brittany Watts

Buzz Theory’s Khali Henderson

LiveVox’s Nick Bandy

Pax8’s Amanda Lee

Cisco’s Michelle Ragusa-McBain

Bergamo Marketing Group’s Allison Bergamo

In the second part of this three-part series (see part one here), moderator Allison Bergamo asked the members of the CMO roundtable how they are dealing with the talent shortage precipitated by The Great Resignation. How do they build and maintain their teams? How do they ensure they have “a strong, consistent presence” for their partners and customers?

Scroll through the gallery above to hear what Bergamo, Informa Tech’s Brittany Watts, BuzzTheory’s Khali Henderson, LiveVox’s Nick Bandy, Pax8’s Amanda Lee and Cisco’s Michelle Ragusa-McBain told the group.