3 Cloud M&A Deals You May Have Missed

As the year comes to a close, Channel Futures would be remiss to overlook some of the recently announced under-the-radar cloud M&A that impacts partners. Here’s a look at three deals that promise to generate activity in 2020.

Snow Software Buys Embotics

Snow Software in early December said it had purchased hybrid cloud management provider Embotics. Terms were not disclosed.

The deal enables channel partners to help CIOs manage their full technology stacks, including software, hardware, infrastructure and applications, no matter where they reside, Snow Software said.

That’s important because the rapid shift to cloud means technology now goes beyond the traditional bounds of IT management and is consumed by every employee on demand, Sanjay Castelino, chief product officer at Snow Software, told Channel Futures.

Snow Software’s Sanjay Castelino

“This trend extends from old software to new apps, data center to serverless, private to public cloud and everything in between,” Castelino said. “The trend has created a new challenge for technology and business leaders who must understand, empower and govern the consumption of technology without slowing down innovation and execution. Channel partners are well positioned to help enterprises as they adapt to these challenges – and Snow’s acquisition of Embotics strengthens our ability to deliver a platform for organizations trying to better understand and manage an organization’s full technology stack on-premises, in the cloud and in hybrid environments.”

To that end, the Embotics platform automates provisioning, reduces costs, and ensures governance across private, public, hybrid and multicloud environments. The Snow-Embotics union extends these capabilities throughout the world.

“To date, Embotics’ primary market has been in North America with select customers and partners in the Asia Pacific region,” Castelino said. “With this acquisition, Embotics’ cloud management platform is supported on a global scale in markets where Snow has an established presence.”

Snow Software said to expect big things from the acquisition.

“Cloud migration planning, bring-your-own-license optimization and hybrid cost control are just the beginning of what our combined platform will help customers accomplish,” Vishal Rao, president and CEO of Snow Software, wrote in a Dec. 2 blog.

NTT Data Gobbles up Flux7

Amazon Web Services premier consulting partner Flux7 in early December announced it had agreed to an acquisition by global systems integrator NTT Data Services.

Flux7 specializes in cloud implementation, migration, automation and DevOps consulting, mostly within the financial services, retail, pharma, software and manufacturing verticals.

“The acquisition of Flux7 will enhance the value we can deliver in AWS, DevOps and Agile development capabilities, while aligning with our focus to drive digital services for our clients,” Bob Pryor, CEO of NTT Data Services, said. “With an excellent brand, industry recognition and impressive client base, as well as a strong record of growth, Flux7 is a strategic fit for our business and part of our ongoing strategy of growth through acquisition.”

Aater Suleman, co-founder and CEO of Flux7, will continue to lead day-to-day operations.

The companies did not say …