VMware Ignite
Demand generation and experiential marketing
About VMware:
A leading provider of multi-cloud services for all applications that drives digital innovation with enterprise control. Its focus is on building a sustainable, equitable, and secure future for everyone. VMware specializes in virtualization and cloud solutions, and has become a leader in technological innovation.
Context
The goal was to generate demand for VMware’s various solutions and increase the sales pipeline.
Approach
Increase sales closures through the construction of a reliable database, an email marketing campaign, an online event, appointment setting, and follow-up with prospects to register opportunities in the system.
Services
- Email marketing
- Data base
- Online / offline experiences
- Lead developers
Results
11
Partners
+100
Leads generated
75
Appointments
