Novant Health Creativity and Communication
About Novant Helath:
Novant Health is an integrated network of medical clinics, outpatient centers, and hospitals located in four states in the United States. Its network consists of more than 1,600 physicians and 29,000 employees in more than 640 locations, including 15 medical centers and hundreds of outpatient centers and medical clinics.Context:
They needed an agency that would be in charge of strategic communication for both their English and Spanish speaking audiences in the United States.
Strategy:
We created graphic and digital collateral pieces with the target audience in mind at all times. In this way, we were able to integrate the essence of the brand and what was most important to communication across different audiences in the same region, creating a positive impact on brand awareness and positioning.
Results:
We developed graphic assets focused on increasing awareness through:
- Direct Mailer
- Downloadable guides
- Advertisements
- Collaterals
These assets significantly improved their brand awareness and positioning with their target audiences.
Services:
- Creativity
- Content Marketing
- Production