Microsoft
Demand Generation and Concierge
Context:
Microsoft and Intel joined forces to support companies’ remote workforce with a deployment of computers that include Windows 11 powered by the Intel vPro® platform, for Mexican, Colombian, and Brazilian markets.
Focus:
The MarketLogic Demand Center team validated, standardized, and enriched a database provided by the client to obtain Opt-In contacts, which will be used for demand generation. Additionally, an additional database was built to expand business opportunities for the campaign. The contact process included BANT qualification and lead assignment to channels, along with booking for commercial appointments with follow-up via phone and email.
Furthermore, channels were monitored to track the status of sales opportunities, with a weekly quantitative and qualitative report provided to Microsoft and Intel.
Results:
103 leads
27 days for execution
53 Leads remained in follow-up with the sales potential of 1,668 units.
Services:
- Strategy
- Concierge
- Email marketing
- Tools
- Database enrichment
- Creation of a new database
- LDR
- Lead generation
- Lead management
33
Leads
$110,675 USD
Pipeline generated
40
Leads
$133,552 USD
Pipeline generated
30
Leads
$305,734 USD