Microsoft

Demand Generation and Concierge

Context:

Microsoft and Intel joined forces to support companies’ remote workforce with a deployment of computers that include Windows 11 powered by the Intel vPro® platform, for Mexican, Colombian, and Brazilian markets.

Client:
Microsoft
Category:
Generación de Demanda
Date:
julio 17, 2024

Focus:

The MarketLogic Demand Center team validated, standardized, and enriched a database provided by the client to obtain Opt-In contacts, which will be used for demand generation. Additionally, an additional database was built to expand business opportunities for the campaign. The contact process included BANT qualification and lead assignment to channels, along with booking for commercial appointments with follow-up via phone and email.

Furthermore, channels were monitored to track the status of sales opportunities, with a weekly quantitative and qualitative report provided to Microsoft and Intel.

Results:

103 leads

27 days for execution

53 Leads remained in follow-up with the sales potential of 1,668 units.

Services:

  • Strategy
  • Concierge
  • Email marketing
  • Tools
  • Database enrichment
  • Creation of a new database
  • LDR
  • Lead generation
  • Lead management
33

Leads

$110,675 USD

Pipeline generated

40

Leads

$133,552 USD

Pipeline generated

30

Leads

$305,734 USD

Pipeline generated

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