Citrix
Channel marketing

About Citrix:

A multinational corporation that provides server virtualization technologies, networking, software as a service (SaaS), and cloud computing, including open-source products.

Context

The Citrix marketing team needed to increase demand and accelerate the growth of their resellers.

Client:
Citrix
Category:
sales acceleration
Date:
March, 2024
Type:
Success Cases

Approach

Partner activation to generate demand through pre-designed and ready-to-execute marketing campaigns aimed at supporting business growth.

Three-month campaign packages were developed, combining email, social media posts, paid media plans, and blog posts to promote Citrix content.

Services

  • Email marketing
  • Database building
  • Concierge
  • Lead generation
  • Lead management

Results

29

new contracts

+1,086

MQLs

60

MQLs per campaign
(on average)

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