Citrix
Channel marketing
About Citrix:
A multinational corporation that provides server virtualization technologies, networking, software as a service (SaaS), and cloud computing, including open-source products.
Context
The Citrix marketing team needed to increase demand and accelerate the growth of their resellers.
Approach
Partner activation to generate demand through pre-designed and ready-to-execute marketing campaigns aimed at supporting business growth.
Three-month campaign packages were developed, combining email, social media posts, paid media plans, and blog posts to promote Citrix content.
Services
- Email marketing
- Database building
- Concierge
- Lead generation
- Lead management
Results
29
new contracts
+1,086
MQLs
60