Citrix
Account Based Marketing (ABM)
About Citrix:
A multinational corporation that provides server virtualization technologies, networking, software as a service (SaaS), and cloud computing, including open-source products.
Context
The goal was to expand brand visibility and increase market share by reaching new companies through a personalized approach.
Approach
A communication and account-based marketing (ABM) strategy was developed to engage specific companies in Latin America and convert them into customers.
A customized buyer’s journey was created with personalized touchpoints.
- Account-specific landing pages
- E-nurturing
- Webinars
- Tailored incentives
Services
- Research
- Door opener
- Web programming
- Training
- Email marketing
- Lead Management
Results
19
meetings across
37 accounts
(51% conversion)
25X