MarketLogic proposed the HPE Digital Academy, an online educational program composed by a series of specialized webinars to educate partners in digital Marketing and empower them to sell strategically. We were in charge of developing the content for each webinar and assigned specialized members of our Digital team to be the speakers. The webinar series covered 10 topics from SEO & SEM to social selling and strategic planning.
After each session, all participants had the chance to ask questions to our digital experts (speakers) regarding their own Digital Marketing practices and challenges. Q&A sessions post-webinar lasted up to an hour, demonstrating high audience engagement.