We developed a strategy based on a disruptive and different message that arrived at the front door. The pandemic pushed us to our homes and in front of the computer, but, soon enough, we realized it created a whole new level of difficulty to reach our targets. That’s why we created the Primera SmartBox.
Delivered at your front door with a whole experience inside the box. The concept was to build, so we sent half of a lego structure, a video, a little information card, and a contact card to set up a personal meeting, because we had the other half.