Dunkin Donuts is a very well-known brand in Guatemala, however, their sales were affected due to Krispy Creme’s introduction to the market.
The brand needed more exposure and adjustments to their digital strategy in order to reach more people, while improving their response time and customer service on social media.
We decided to redirect the brand’s digital strategy to focus on the following:
- Rebuilding the brand in order to create top-of-mind awareness in potential consumers.
- Improve response times and customer service.
- Creating high quality content for users.
Impressions: increased by 290.56%
Scope: increased by 266%
Interactions: shares increased by 216%, comments by 1,576%, reactions by 910%
Engagement of the page: we increase it by 745%
Impressions: increased by 3,953.44%
Scope: increased by 5,078.10%
Interactions: likes increased by 2,718.32%, comments by 1,298.74%,
Engagement per post: we increase it by 925.57%