PARTNER’S NEEDS
With a special SKU promo price that included a 35% discount exclusively for clients with the Creative Suite installed, Adobe Corporate asked for 500K in revenue in a three-month period.
APPROACH
- Creative/Content: We developed a campaign in Spanish and Portuguese highlighting the product’s valuable advantages. The content was adapted to each Buyer Persona (IT, Finances, and Creatives).
- Account Discovery: The existing list was outdated by +45%. A new database was developed using LinkedIn Sales Navigator, Intent Data, and our Contact Center.
- Inbound Multi-Touch: Email and InMail marketing campaign (Social Selling) that redirected to a landing page with assets (White papers with benefits and the offer) that could be downloaded after filling out a form.
- Through our Contact Center: we followed up on all leads, and potential customers were then escalated to the sales staff.
RESULTS
Corporate decided to keep the sale running as well as the campaign during the second half of 2019.
The projected quota was exceeded by 21.2%, and there was a 56.4% increase in the additional pipeline.
