Many technology providers strive to work only on massive projects requiring large investments at the start and promising huge gains on completion. By concentrating only on the long haul, IT resellers pass up the opportunity to benefit from flexibility in meeting their clients’ changing needs. Increasingly, IT resellers prefer to buy hardware and software solutions, avoiding large up-front investments and at a flexible cost that adjusts to changing business needs. This is a big opportunity and shouldn’t be missed.
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