Innovative and disruptive brands can now leverage integrations and technical capabilities to make them faster and more competitive.
IPaaS has always been a slow and boring exercise. Not only is the market taken up by incumbent software providers, but it’s made even more tiring by the huge amount of project management and outsourcing needed to plan, create and maintain your integrations.
But ONEiO has made a serious move in shaking this up for the better. Your business can now setup new integrations in a single day that then live in a highly flexible ecosystem of many-to-many integrations. Innovative and disruptive brands can now leverage integrations and technical capabilities to make them faster and more competitive.
Incumbent IPaaS solutions are far more focused on providing back-of-house IT functions with features and benefits that help manage integrations. However, the next generation of IPaaS is a business performance tool–making every team–from sales and marketing to finance and HR–faster, smarter, more collaborative and better connected to the rest of the organization. This doesn’t just mean a more reliable IT department; it means more customers, more revenue and faster growth.
Why Should You Pay Attention to This?
Every business needs to compete. Digital products and services, and the technology that supports them, are the greatest asset modern businesses have in the marketplace. But one of the biggest things slowing down brands is still the struggle with integration.
The reason integration is so important is that it literally holds all your tools and processes together. So, when you have invested thousands of dollars into your CRM, service management and developer tools, the way in which those tools work together to provide a well-connected approach to creating value for your customers is the key to unlocking vast amounts of potential. (Read more about what CTOs actually need to know about iPaaS.)
How to Join the Next Generation
Getting left behind is a death sentence. Sooner or later, your competitors will make a big leap in their digital maturity and you’ll need to race to catch up. The big magic trick to staying ahead of this threat is to be ready to implement new innovations as you want and need to. But making new technology play nicely with your existing ecosystem is always something that slows down innovations and new ways of doing things.
Next-generation IPaaS solutions such as the ONEiO provide you with a platform to quickly implement, change and test new software, services and processes in a predictable, cost-effective and low-risk way.
Engage with Business Leaders around How They Want to Leverage Integration
ONEiO goes beyond IT and takes the conversation about integration to every team in the organization. You can now have effective and engaging conversations with sales, marketing, development, customer service, finance and even senior management about how they would like to improve the way they use tools and communicate with other teams.
You can talk about integration with anyone in the business in a highly practical and problem-solving way. Questions such as “What information would make your job easier?” or “Which teams would you like to work with more closely?” can now all be addressed by providing an easy-to-join network of tools, processes and teams. It is no longer a conversation about showing people a new way of working and forcing them to change; rather, it’s about finding out what is working well for them and enabling more and more of that.
Many businesses see integration as a technology change. However, to make integration genuinely valuable to the business, you need to appreciate the full width of people and process and tools. How these three things work together inside your ecosystem underpin the success your technical changes will have.
I see this as a three-stage process, which I often to refer to as the three Cs of Integration.
The first job is to create the simple connections you need between the products you are using. This used to be a difficult and complex process, but next-gen IPaaS solutions such as ONEiO make it quick and easy. This connection is the first and most straightforward task in the integration process.
In a modern IPaaS product, you can
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