Cable companies are valuing the channel more than ever as they chase the enterprise segment.
The channel has long associated multi-system operators (MSOs) with SMB coax services, but that reputation is changing. The cablecos are stepping up their game with broader technology offerings in an effort to move up-market. It’s no longer just broadband, video and voice, as SD-WAN, fiber and UCaaS are helping secure new revenue streams. These large companies are also working to improve the partner experience through automation and enhanced support. Analysts agree that indirect sales agents will play a key role in helping the cablecos scale.
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