Linksys Cloud Manager Remote Wi-Fi Tool for SMBs Rebooted

By | Managed Services News

Oct 09

Linksys hopes the revamped solution will appeal to more MSPs and customers.

Linksys is rebooting its managed wireless LAN services with the launch of its Linksys Cloud Manager 2.0.

Expect the revamped wireless access point (WAP) management tool, announced this week, to be available on Oct. 21. It comes two years after the initial release. Linksys Cloud Manager supports three commercial grade hotspots: the AC1200, AC1750 and AC2600, priced at $182, $210 and $350, respectively. Managed service providers (MSPs) can use the web-based tool to remotely configure, monitor and control their clients’ access points. All three are dual-band access points.

Linksys’ rebuilt management plane is based on a cloud-native platform that can now directly interface with the access points’ firmware. With the new release, MSPs can manage the access points for the lifetime of the devices. The current version allows management of the devices for just five years. It also allows MSPs to customize the appearance.

While Linksys provides Wi-Fi routers for homes, its products are also suited for small businesses. Once a subsidiary of Cisco, Linksys is now part of Belkin, which sells device accessories through the retail channel.

The 2018 release of Linksys Cloud Manager marked the company’s re-entry to the commercial market. Linksys positioned the access points and management tool as a lower-cost alternative to solutions from Cisco-Meraki, Extreme Networks and HPE-Aruba. But Linksys also challenged rivals with access points designed for small and medium-sized businesses (SMBs). Among them are Ubiquiti Networks, Comscope’s Ruckus and EnGenius.

Despite making an initial splash in 2018, it doesn’t appear Linksys made much headway with MSPs or gained significant share.

ZK Research's Zeus Kerravala

ZK Research’s Zeus Kerravala

“As far as I saw, the first version had almost no traction,” said ZK Research principal analyst, Zeus Kerravala.

Disruption After Foxconn Acquired Linksys

Linksys unwittingly may have re-entered the SMB market at the wrong time. The company launched the solution just as Foxconn Interconnect Technology (FIT) closed its $866 million acquisition of Linksys’ parent Belkin. The deal led to organizational changes, resulting in the departure of key Linksys leaders.

John Minasyan is the GM/director of product management, cybersecurity business unit at Belkin. He acknowledged that the acquisition had an impact on the initial entry.

Belkin's John Minasyan

Belkin’s John Minasyan

“We sort of went through a trough, to be perfectly blunt,” Minasyan told Channel Futures. “The disruption and sort of taking your eyes off the prize kind of kind of hurt us in 2019.”

In the beginning of 2020, Minasyan said the company doubled down on Linksys Cloud Manager and its focus on MSPs.

“For 2020, we’ve had sequential quarter-over-quarter growth across these access points,” he said. “We feel the adoption rate is really good.”

The New Platform

The 1.0 release is a hybrid solution with a translation layer going through a bridge to access point firmware. Linksys rewrote the firmware and created a new cloud layer as well, Minasyan said.

“So, whereas 1.0 went through this translation layer, which could have generated issues, 2.0 is natively built from the ground up to be cloud-only,” he said.

By eliminating the translation layer, Minasyan said MSPs should find Linksys Cloud Manager 2.0 much more responsive. Built on a microservices architecture, the company can now iterate and add new features more easily, he added.

“The actual software itself, the APIs and things of that sort are native to the cloud interface itself,” he said.

Linksys also improved Wi-Fi roaming performance with support for …

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