Customer experience focus is important to MSPs. There are 3 ways MSPs can sharpen their customer experience focus. But first, why do it? Customer experience isn’t just about responsiveness or how quickly issues are resolved. It isn’t merely about delivering service in a predictable, satisfactory manner and billing customers accurately. Customer experience is about that and more. Today’s MSPs need to understand how to keep customers engaged for the long-term.
No matter how good your service delivery is, you still have to build a good rapport with your customers. A single failure can overshadow all that you do well, but it doesn’t have to. If you deliver a consistently excellent experience and succeed in building trust with customers, you can ride out a one-time crisis and quickly repair any damage to the relationship.
Building the right type of customer experience takes time and effort. In addition to delivering the services customers expect from you, like remote monitoring and management, password management and backup and recovery for Microsoft 365, what else are you providing to round out the customer journey? In my experience, I have found that strengthening your business in these three areas will help sharpen your customer experience focus.
Aside from keeping the lights on, protecting clients from cyberthreats is one of the top priorities for MSPs today. If you don’t view cybersecurity in terms of customer experience, you’re making a mistake. A single security incident that causes a business shutdown or seriously disrupts operations can swiftly put you in hot water with a customer.
Studies have found that many customers lose confidence in companies that suffer a breach or have subpar security. In one of the more dramatic findings, PWC discovered 85% of consumers will not do business with a company if they have concerns about its security. This puts pressure on MSPs to protect their customers, especially in light of recent trends involving cyberattacks on IT services providers. As reported by ISC2, hackers have been targeting providers because, if the attacks succeed, they gain access to not only the providers’ data, but also that of their customers. In this way, they can get into the systems of hundreds, or even thousands, of businesses. It isn’t hard to understand the damage an attack like this can create for an MSP, and why having a robust cybersecurity strategy may be a matter of survival — not just for customers, but for MSPs themselves.
The onus is on every MSP today to establish and follow sound practices internally, from patching and monitoring systems to employing good password policies to taking a comprehensive approach to security. All elements of a solid security strategy factor into minimizing business risk — and risk is something most customers understand. If a breach occurs, it could be costly, but there’s no disputing the fact that proactive security measures help reduce the risk.
A big part of security is also response. Every MSP must have a plan in place for responding to an attack. And, as you engage with prospects, communicate not only how you will respond when an incident happens, but also be sure to let them know your services include being there to help them through it. That follow-through becomes a powerful testimony to your ability to deliver on the promise of CX.
Finally, remember your reputation is critical — and CX drives your reputation. As cyberthreats inevitably continue to emerge, more MSPs will grow their security offerings. Those that already have a strong security reputation will likely have a competitive advantage over those just getting started. That edge can lead to more referrals, more business and a way to stand out in a crowded market.
When it comes to customer experience, security is only one part of the story. MSPs need to also invest in other areas that help boost their customers’ businesses. For instance, do you offer services designed to sharpen users’ IT skills? With technology evolving at a relentless, accelerated pace, it’s hard for any user to keep up with it all. But you can help them.
Think about how customers would see you if you built an offering around IT training and updating user skills. In their eyes, you’d become more than just …
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