Hurricane season is a good time to reflect on the nature of disasters and how to prepare for the unexpected.
The convenience of data is also its greatest weakness. All it takes is a major storm–or something far more mundane–to lose access to data. Since there are a number of causes of data loss, it’s important to prepare for all of them. But it’s hard to prepare when you don’t know what to expect. We talked with Carbonite VP of Product Management Jamie Zajac about how to anticipate the types of disasters that catch a lot of people and businesses off guard.
Get Woke to Data Loss
When most people think of data loss, they think major disasters, like headline-generating storms and floods. Of course, it’s important to anticipate highly impactful outages. But these are far more rare than other causes of data loss. “It’s everyday scenarios that are really common. Like leaving a laptop on an airplane, dropping a phone in the river, or accidentally deleting a folder and having the recycle bin policies expire,” Zajac says.
Another cause of data loss is hardware failure. “Hardware has become more reliable,” Zajac says, “but you never know when a hard drive will fail, a computer will be dropped or a motherboard will crash.”
Since hardware has a finite lifespan, failure is inevitable. When you’re considering how to protect devices that store important data, Zajac recommends looking for a few key features:
- Continuous backup (so you’re capturing changes as you make them)
- Online file recovery (so you don’t have to wait for a new computer)
- Cloud failover for critical servers or disaster recovery as a service (DRaaS)
An Ounce of Prevention
Whether it’s a lack of awareness, the complexity of systems or the perceived difficulty of deploying protection, too many people and businesses fail to protect themselves ahead of time. “We often don’t think to make cyber security and data protection a priority until it’s too late,” Zajac says. “For consumers and business alike, we see a ton of inquiries about how to get data off a hard drive that wasn’t backed up. That is way more time-consuming, expensive, error-prone and ineffective than having a full cyber resilience and protection plan in place.”
“It’s never worth the risk of being hacked,” Zajac says. “I’ve seen businesses struggle and even close when they lose data, or their brands suffer because hackers have stolen their data. As compliance requirements and privacy requirements evolve, more and more small businesses face these risks.”
Hurricane season is prime time for system outages. But it’s also a useful reminder to prepare for the unexpected. Here are three key steps you can take to form a strategy for dealing with annually occurring threats, according to Zajac.
- Anticipate your office being unavailable: Like the physical disruptions we’ve experienced with the COVID-19 pandemic, anticipate IT infrastructure becoming unavailable. Can you run systems in the cloud? Can you access a cloud backup quickly? DRaaS is a great solution for businesses susceptible to hurricanes.
- Back up everything, not just some things: Many people realize too late that they only chose to back up critical systems, and that one of those “second-tier” systems is also necessary to run the business. It’s better to have everything backed up than to be missing something. You can often save costs by tiering your backups or having different recovery objectives for different systems. But don’t skip backing up some systems.
- Test your backups: Know whether you can recover systems within the time required.
An All-of-the-Above Approach
Murphy’s Law dictates that you’ll probably experience the one form of data loss you’re not prepared for. Any form of data loss can have bad effects. So, if you’re too narrowly focused on just one threat, consider all the potential adverse events you could experience.
“Hackers are a constant threat and can have really big impacts in terms of