Category Archives for "Managed Services News"

Feb 24

BlackBerry Research: MSSPs Increasingly Targeted by Hacker-for-Hire Groups

By | Managed Services News

The cybercrime industry has adapted to new digital habits.

BlackBerry research shows hacker-for-hire groups heavily targeting MSSPs, while mercenaries and crimeware-as-a-service are gaining in popularity.

The 2021 BlackBerry Threat Report shows a sharp rise in cyber threats facing organizations since the onset of COVID-19.

The cybercrime industry has not only adapted to new digital habits, but has became increasingly successful in finding and targeting vulnerable organizations.

Barrage of False Information

Claudiu Teodorescu is director of threat research at BlackBerry.

BlackBerry's Claudiu Teodorescu

BlackBerry’s Claudiu Teodorescu

“Perhaps the most surprising finding was just the amount of false information that’s been able to circulate over the past year,” he said. “The report took a high-level look at the burgeoning crimeware-as-a-service business model that’s allowing for an incredible level of sophistication in disseminating deepfakes and disinformation campaigns. Threat actors like CostaRicto and BAHAMUT now have the capabilities and tools of groups once thought to be the domain of nation-state attackers.”

These hacker-for-hire groups are getting more sophisticated, Teodorescu said. Moreover, they collaborate among one another. That adds to the complexity in combatting false messages.

From Elections to Connected Vehicles

Among the report’s findings:

  • Ransomware attacks shifted from performing indiscriminate targeting to conducting highly focused campaigns deployed via compromised MSSPs.
  • Elections remained vulnerable to cyberattacks.
  • Global automakers faced new regulations to protect connected vehicles from cyberattacks and data theft.
  • Numerous phishing campaigns targeted critical infrastructure systems across manufacturing, health care, energy services and food supply sectors.
  • Mercenary threat groups experienced a year of growth as unscrupulous actors and organizations outsourced their cyberattacks.
  • Ransomware as a service grew in popularity. This replaced traditional off-the-shelf ransomware with ready-made exploit kits, malspam campaigns and threat emulation software.
  • Newer advanced persistent threat (APT) groups like CostaRicto targeted disparate victims worldwide with their customized backdoors and tooling.
  • Emotet, the banking trojan turned attack platform, got new upgrades and capabilities. That includes a flaw that allowed BlackBerry researchers to identify and prevent it from installing on systems.

Direct Influence of Pandemic

“The trends we noticed during last year were directly influenced by the pandemic with a lot of the workforce being forced to work from home that allowed the BYOD policies to be relaxed,” Teodorescu said. “Also, to allow people working from home, companies needed to allow for remote connections which opened the attack surface. Using COVID-19 as a theme was another obvious trend that was exploited last year for spear-phishing campaigns.”

With ransomware increasing constantly, patch efficiency, antivirus software and simple endpoint administration are no longer enough, he said.

“Security teams must choose [anti-]malware that uses signature-based patterns, behavioral analytics and machine learning, as well as a strong R&D team behind it,” Teodorescu said. “Also, a data leak prevention (DLP) solution is a must for organizations to mitigate the sensitive data exfiltration risk.”

It’s also important to make sure you store all backups offsite, he said.

“While there will certainly be challenges, COVID-19 and the accelerated shift to digitally transform does present opportunities for MSSPs to add value,” Teodorescu said. “In fact, Gartner predicts that businesses will spend $3.9 trillion throughout 2021 to evolve and improve their digital offerings.”

Feb 24

Atera Investment to Help Company Assist More MSPs, IT Pros

By | Managed Services News

Atera works closely with more than 6,000 MSPs and IT professionals in 75 countries.

Atera just got a $25 million investment from K1 Investment Management to further ramp up research and development.

The company also plans to expand geographically get to market faster. Atera’s remote-first IT management platform helps MSPs and IT professionals to be proactive problem solvers.

Atera will use its support from K1 to improve organizations’ bottom line with more insights.

Navigating the New Normal

Gil Pekelman is Atera‘s CEO and co-founder. He said Atera works closely with more than 6,000 MSPs and IT professionals in 75 countries. That’s led to Atera being one of the fastest-growing IT management platforms in the world.

Atera's Gil Pekelman

Atera’s Gil Pekelman

“Our recent expansions in France and Germany are proof of this growth and collaboration with our partners,” he said. “We will continue to work with our partners to reach our vision of streamlining and simplifying IT services with innovative, disruptive technologies, and assist more MSPs and IT professionals in tackling challenges of remote work and business transformation.”

During the pandemic, Atera’s remote-first approach was pivotal for dispersed workforces, Pekelman said.

“Thanks to the investment from K1,” he said, “Atera will continue assisting MSPs and IT professionals with a new phase of product innovation and global growth. As our platform expands and upgrades, Atera’s revolutionary management technology will enable simple, frictionless onboarding with no cost or training, streamlined IT operations, and improve overall efficiency.”

Remote-First Philosophy

Atera’s remote-first philosophy will remain at its core as it continues helping IT professionals increase ability and agility.

“Our goal is to assist more MSPs and IT professionals by focusing on three core areas that will provide a competitive advantage. [Those are] product development, global expansion and raising greater awareness of Atera,” he said. “With continued research and product development, we will help to transform the IT industry with remote management technology that helps MSPs and businesses best navigate the new normal. Our disruptive user-based pricing, flexible no long-term contracts, with the expansion of our customer success department to support the fast-growing community with VIP support 24/7/365, will be a competitive edge. This new funding, in partnership with K1, means significant innovation and opportunity for our community and the entire IT industry.”

New Phase of Innovation, Growth

Artera’s RMM platform identifies and fixes problems within an organization before they can grind business to a halt. It analyzes more than 40,000 data points per second, 24 hours a day, seven days a week.

Roy Liao is senior vice president at K1.

“We are excited to partner with Atera as it continues to change the landscape of the MSP and IT industries, especially during unprecedented times of disruption to normal business operations,” he said. “As Atera’s platform expands, it will drive greater cost and time efficiencies for IT professionals and MSPs alike.”

Feb 24

Infoblox Cloud Specialization to Help Partners with SaaS Sales

By | Managed Services News

The program marks a big step in the execution of Infoblox’s SaaS go-to-market (GTM) strategy.

The new Infoblox Cloud Specialization program aims to expand the skills of the company’s top-performing cloud-first channel partners.

The Infoblox cloud specialization marks a big step in the execution of the company’s SaaS go-to-market (GTM) strategy. It applies advances in microservices, containerization and virtualization. Furthermore, it brings foundational DDI and security capabilities to the cloud in new and different ways.

The specialization is part of the BuildingBlox partner program.

Sandy Janes is Infoblox‘s senior director of global partner programs and operations.

Infoblox's Sandy Janes

Infoblox’s Sandy Janes

“As partners are our primary GTM vehicle, we routinely engage them to evolve our channel program,” she said. “For the cloud specialization program, we collected feedback both organically and through our partner advisory board. Partners are looking for vendors to lean in with more SaaS investment to serve customers who continue to demand flexible, subscription-based consumption models.”

Cloud Champions

As part of the new SaaS designation, up to 30 designated channel partners worldwide will gain access to Infoblox’s Cloud Champions. They’re a team of cloud experts in field sales, business development, customer training and other disciplines. They will help these partners expand their cloud businesses through more effectively marketing, selling and supporting SaaS-based solutions.

Additional partner benefits include sales incentives, training and education offerings, as well as executive insights and peer-to-peer learnings.

“Since the shutdown began a year ago, businesses of all sizes are increasingly consuming cloud-managed DDI and security to transform how they work and, in many cases, where they work from,” Janes said. “Our channel partners have never been more valuable to the market or more vulnerable, which is why we continue to innovate — not only by delivering security and networking technologies as services, but also SaaS sales enablement and success.”

The program is a “milestone” in Infoblox becoming one of the IT channel’s top SaaS innovators and enablers, she said.

Presidio is participating in the cloud specialization program.

“Organizations continue to demand flexible, subscription-based consumption models,” said Jon Jensen, Presidio’s vice president of sales for cybersecurity. “The team at Infoblox continues to impress by investing in areas like SaaS programs that impact our success and better enable us with the technology, training and talent to transform our customers’ infrastructure to a more secure and scalable work-from-anywhere cloud environment.”

Feb 24

VC Firm Greenspring Associates Leads $40M Investment in MSP Electric

By | Managed Services News

Electric has raised more than $100 million with its latest C-Series funding.

Electric, a fast-growth MSP based in New York City, has raised $40 million in C-Series funding led by Greenspring Associates. The latest investment in Electric, disclosed Tuesday, brings the total amount the MSP has raised to more than $100 million.

Greenspring Associates is a Maryland-based venture capital firm that provides direct and secondary investments, but also invests in funds. General partner Hunter Somerville said Greenspring Associates is taking a direct investment in Electric.

Greenspring Associates' Hunter Somerville

Greenspring Associates’ Hunter Somerville

“It’s been a very nice, high-growth story that we think will continue,” Somerville told Channel Futures.  “It’s not slowing down. I think we’re coming in at a very interesting inflection point.”

Electric has raised several rounds of funding during the last two years. In early 2019, prominent VC firm GGV led a $25 million B-Series investment.

Since signing its first client in late 2016, Electric has grown rapidly, focusing on small and midsize businesses (SMBs). While Electric does not disclose its revenues, founder and CEO Ryan Denehy told Channel Futures they are ” eight figures.” Denahy predicts it will double revenue this year.

Electric claims it now has 160 employees supporting more than 20,000 users among a roster that has exceeded 300 businesses. Denehy said SMBs are underserved by MSPs.

“We provide solutions for companies that are large enough to have real IT needs and pains, but too small to where they have an actual full IT department,” Denehy said.

Electric’s History

Initially, Denehy founded Electric to provide managed services to SMBs that primarily use Apple Macintosh computers. Among its customers were advertising agencies, media operators and tech companies, which tend to require or prefer Macs over PCs.

Still, many of those clients had some Windows PC users as well. But more recently, Electric expanded into other verticals such as business services and nonprofit agencies, where Windows is more prevalent. To support the growing Windows management requirements, Electric recently announced the acquisition of Sinu, also based in New York.

“They add a lot more Windows expertise,” Denehy said.

While Denehy isn’t ruling out additional acquisitions, perhaps in other U.S. markets, he said Electric is focusing on organic growth.

“The fact that most of our new revenue growth is from organic sales-led customer acquisition, that’s something we want to continue to get better at, and continue to scale,” Denehy said.

Automating Electric’s Managed Services Platform

The latest investment will continue to fund the expansion of Electric’s proprietary, automated MSP platform, Denehy said. Electric uses tools from Kaseya to manage PC and Jamf for Macs, those plug into its internally developed automation platform. The investments will fund expanding the automation capabilities of the platform using artificial intelligence.

“What we know is the more we automate, the happier our customers are,” Denehy said. “When you can get an answer in 10 seconds instead of 10 minutes, or when you can onboard a new employee in a matter of minutes with a ridiculously complex set of requirements, that makes the customer really happy.”

Now, Electric is expanding the automation capabilities of its platform to lower the cost of …

Feb 24

New Commvault EMEA Channel Exec Outlines Plans for Channel

By | Managed Services News

Former Veritas exec Jamie Farrelly reveals his plans for the channel across all routes-to-market (RTMs).

Commvault’s new EMEA channel chief has outlined his plans for growing the partner business.

Former Veritas Technologies channel exec Jamie Farrelly just landed his new gig as EMEA VP, channel and alliances. He will oversee Commvault’s EMEA partner organisation, including channel engagement best practices, global programmes and enablement plans.

Commvault's Jamie Farrelly

Commvault’s Jamie Farrelly

“There are three key aims that I really want to focus on now as I get stuck into this role,” he told Channel Futures. “I want to continue driving the journey to the cloud with our partnerships — key routes to market (RTMs) such as MSPs being a major focus over the next few months and beyond. “I’ll also work to simplify and expand partner profitability across all of our RTM. [This will] help our partners to be as strong as possible in their space.

“And third, I will be concentrating on key growth alliances and RTMs to maximise our customer value for the future. This will include cloud service providers and global systems integrators (SIs). Also, our local SI channels and distribution, which will continue to be very important to us.”

New Global Channel Chief, Too

Farrelly’s appointment comes after Commvault last month announced John Tavares would replace Mercer Rowe as Commvault’s global channel chief. Tavares worked in a variety of sales leadership roles at Dell EMC. His tenure spans 25 years, first working for EMC and continuing through the merger with Dell.

Rowe has been named area vice president for Commvault’s business in Japan. He will focus on growing Metallic, Commvault’s SaaS division, in that region.

In a statement, Commvault said Farrelly “brings a wealth of insight, market understanding and long term competitive analysis” to Commvault. Additionally, he has a programmatic capability that will “maximise growth and profitability for all levels of Commvault partners.”

“We have excellent teams across all areas,” said Farrelly. “We have future-facing and market-defining [backup-as-a-service] capability through Metallic, and the most comprehensive portfolio in the market. [There’s] every reason to be strategically relevant to every one of our partners, especially in today’s new, remote business environment.”

Commvault’s VP of sales, EMEA, Marco Fanizzi, noted that partners drive 100% of the vendor’s business across EMEA. This, alongside Farrelly’s expertise, ensures the firm reaches “new levels of collaboration, productivity and new joint opportunities with our partners.”

Feb 24

Productivity During ‘Work from Wherever’: Choosing the Right Back-Office Tools for a Distributed Workforce

By | Managed Services News

In the same way cloud-based solutions exist for CRM and support, back-office functions can move to the cloud.

Rev.io's Patrick Elliott

Patrick Elliott

Regional communications services providers – like most businesses – have adapted to operating with a distributed workforce during the pandemic. Driven by necessity, many of these providers have leveraged cloud-based tools to sustain their operations. And while the uptake was rapid, it appears to have worked. Companies of all kinds have been able to operate and actually grow during this unprecedented period, and a consensus has now formed across the advanced communications space: Distributed workforces are here to stay.

While a great deal of attention for the adaptation of cloud-based tools was placed on customer service and sales, the back-office functions have required adaption as well. But for some telecom providers still relying on manual processes to manage client accounts and get bills out, the distributed workforce model has been difficult to implement and oversee.

In the same way cloud-based solutions exist (and are preferred) for CRM and support functions, back-office functions can now be moved to the cloud. What tools and applications can these businesses adopt to optimize this new workforce arrangement, automate manual processes, and embrace the promising future of cloud-based software? Let’s explore.

A Windfall for Companies

Employing a distributed workforce can be a boon to companies. One of the biggest reasons is the expanded access to talent. Advanced communications are complex and central to business operations. Providers require staff with expertise to understand the needs of customers, and the adaptability to correlate those needs to the providers’ solutions.

A distributed model expands the talent pool from just candidates within commuting distance of HQ or field offices to candidates nationwide. Companies that offer remote work options are better positioned to attract top talent with experience in the industry. This is especially important for regional providers.

Regional players usually can’t afford legions of specialists that each focus on one small aspect of accounts setup or customer service. Unlike massive national communications companies, regional providers require staff who understand the broader scope of their business. The systems required to empower this staff need to be more comprehensive, automated and inclusive of as many business processes as possible.

Adding Value, Not Headcount

A significant benefit of software of any kind is reduced manual processes; more work can be done by fewer hands. The right back-office software allows companies to focus on the quality of their personnel – as discussed above – instead of the quantity. These efficiencies translate directly into profitability.

By eliminating manual processes, there is also less room for error. Eliminating mistakes that cost money to fix and erode customer loyalty adds even more value to the equation. But there is an even greater value to be gained.

When software is configured for a company, the operations are literally coded into a durable asset. In the case of cloud-based software to empower a distributed workforce, these processes are preserved in a way that doesn’t require users to share an office. This makes the company’s processes more accessible and, therefore, more valuable.

Adopting a cloud-based account management and billing platform doesn’t need to affect the bottom line. Moving from manual processes and on-premises software to a cloud-based platform can be done in parallel with current operations. A proven software solution can be implemented with minimal disruption for a seamless migration experience.

The Silver Linings

Despite all the challenges the pandemic has presented – or, perhaps, because of them – advanced communications services have held their own during this period. While growth forecasts are down somewhat from previous years, growth is still predicted, and smart communications providers will be ready to capitalize.

Even before the last year, cloud-based software was recognized as the future. The sooner a company adapts, the sooner they’ll increase their capacity to grow.

When companies can go back into their offices, those using cloud-based platforms will not have to change procedures yet again. And, if they have adapted a distributed workforce, they can be more strategic in their use of physical office space.

In short, the right back-office tools for a distributed workforce enable consistent processes across all personnel, regardless of their location. And those essential tools can be found in the cloud.

Patrick Elliott is the VP of marketing at Rev.io. He leads the team responsible for content creation, creative design, in-market execution, advertising, media strategy, and demand creation for Rev.io’s billing and back-office software platform. Patrick has nearly 15 years of experience in B2B marketing, product and brand management, and business development in a variety of technically sophisticated industries, including enterprise technology.  

Feb 23

Kaseya Buying RocketCyber to Improve MSPs’ Security Capabilities

By | Managed Services News

This acquisition “catapults” Kaseya even further ahead of its competition, the company’s CEO said.

Kaseya is acquiring RocketCyber, a combination that will give MSPs another tool to protect customers against every type of cyberattack.

Dallas-based RocketCyber developed a cloud-agent security operations center (SOC) that requires no hardware or specialized equipment. It deploys in minutes and integrates into a customer’s existing security and ticketing products. That makes it ideal for the Kaseya IT Complete platform, the companies said.

RocketCyber’s managed SOC provides a 24/7 team of security analysts. They detect and respond to threats across endpoints, networks and cloud attack vectors.

Ahead of the Competition

Fred Voccola is Kaseya’s CEO. He said this acquisition “catapults” Kaseya even further ahead of its competition.

Kaseya's Fred Voccola

Kaseya’s Fred Voccola

“Without a doubt, we are the only IT infrastructure and security solutions provider in the industry to deliver managed SOC, automated internal threat detection, credential monitoring, anti-phishing and more for a truly comprehensive, end-to-end cybersecurity suite that tackles all of today’s modern threats,” he said. “Not only that, but we deliver these … tightly integrated solutions all in a single platform.”

SMBs get unparalleled cybersecurity protection, Voccola said. MSPs, in particular, can expand their security offerings to deliver billable monthly services that grow recurring revenue.

Few companies build SOC solutions for the MSP and with the cost-sensitive SMB owner in mind, he said.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

“We continuously look for solutions that not only complement, but elevate, the Kaseya IT Complete platform,” Voccola said. “The deal with RocketCyber has been in the works for the past six to eight months, as we continue our investment and expansion of Kaseya’s security offerings to meet the dynamic, changing needs of our customers.”

The Power of Managed SOC

Despite the surge in demand for IT support, budgets and resources remain limited, Voccola said. As a result, IT must continuously contend with having to do more with fewer resources.

“With the power of a managed SOC solution, IT teams have an added line of defense that provides expert security analysis and support 24 hours a day, seven days a week, 365 days year,” he said. “This level of round-the-clock surveillance against all types of cybersecurity threats is what IT needs to help them stay a step ahead of breaches and other vulnerabilities, and also enables them to deliver the level of service their customers expect.”

RocketCyber will continue to operate as an independent business within Kaseya, in Dallas. Kaseya’s SOCs will be in Dallas, Miami and Dublin. Additional integrations across the IT Complete suite are in development between RocketCyber and ID Agent Dark Web ID, IT Glue, Graphus and RapidFire Tools.

“When Billy Austin and I came together to found RocketCyber, our mission was to bring high-end cybersecurity capabilities to the masses and safeguard organizations against the onslaught of cyberattacks and cybercriminals,” said Carl Banzhof, RocketCyber’s CEO and co-founder. “RocketCyber is the culmination of our combined 50-plus years of experience in creating intrusion detection, vulnerability, risk and compliance technologies. In the end, Kaseya was the clear choice for us with its rich security platform. Now that our products are deeply integrated, MSPs and SMBs can protect themselves against all attack vectors and sleep soundly at night.”

Feb 23

From Salesperson to Trusted Adviser: 3 Tips for Mastering Consultative IT Sales

By | Managed Services News

Adapt sales techniques to thrive in today’s changed landscape.

HPE's George Hope

George Hope

According to Charles Darwin, it’s not the strongest who survive, but those who are able to adapt and adjust best to a changing environment.

In 2020, we saw this theory tested in the business world, as every company was challenged to consider what technologies, people and skills would help drive progress during such unpredictable times. This is also true for salespeople. Knowing how to sell isn’t nearly enough in today’s world; it’s time to adapt.

In today’s complex, rapidly evolving, noncommoditized IT landscape, customers need guidance from a trusted and objective expert with intimate knowledge of their business; a true, integrated partner who knows the business almost as if they worked within the customer organization.

Adapting for Today’s World

Consultative sales, while always important, is even more vital today as corporate and institutional clients have been forced – quite suddenly – to hasten their once-orderly digital transformations to accommodate work-from-home, emerging market responses and a new set of priorities dictated by the global pandemic.

Even before the COVID-19 pandemic, companies were grappling with how to survive in highly competitive and consolidated markets, as well as optimize customer experience in the new age of customer service, all while advancing along their digital transformation journeys. Today, these challenges are further compounded by the pandemic economy, and the urgent need to transform existing operations or speed up digital transformation initiatives.

It’s no secret that those who can evolve the most nimbly will survive, but they need the right business partner to do so.

I see today’s CIOs bringing increasingly unique challenges to their vendors and channel partners, from siloed or disaggregated IT departments, difficult time and cost considerations, and smaller IT teams, to difficult choices about moving data and apps to the cloud. Customers are in urgent need of partners who are fully immersed in their business and can facilitate their long-term IT strategy, while remaining agile enough to advise on immediate needs.

As organizations continue to tackle the realities of a rapidly digitalizing world, consultative sales will continue to play a critical role. Here are three tips for mastering a consultative sales strategy heading into 2021.

Talk Money

As capital budgets tighten and competitive solutions are considered, customers are evaluating their investments with an outcome-based approach. Partners should be able to provide figures that point to cost savings and significant economic impact years down the line, demonstrate how solutions will optimize existing investments and point to exactly how it can drive tangible business results.

One recommendation is to work flexibly with the customer’s existing infrastructure, and embrace the shift to new business models. Vendors have a broad set of financial services offerings that channel partners can in turn offer to their customers to ensure they can obtain the solution needed. For example, to drive down costs and more quickly close a deal, customers can leverage a buy-back program and put credit toward a new implementation. When partner salespeople are working side by side with customers and offering creative and flexible financial options, it’s a win-win for everyone.

Pay-per-use IT is another fantastic option, which allows customers to switch capital expenses (capex) for operating expenses (opex), and scale capacity to meet demand. The flexibility that this model provides means customers more easily obtain the IT services they need when they need them, without concerns of vendor lock-in and spiraling costs.

Polish Your Crystal Ball

Predicting the future is easier said than done. But customers need partners who can help them invest smartly for the long haul, not just …

Feb 23

Threat Protection Vendors: Why MSSPs Have to Ramp Up Efforts Right Now

By | Managed Services News

“Look no further than the headlines,” says one vendor. “You owe it to your customers,” says another.

Since Jan. 1, Channel Futures has tracked an influx of vendor announcements about new threat protection products and platforms. The releases reflect trends sparked by the worldwide response to COVID-19: shifting employees to remote work and moving workloads into the cloud. These changes require greater security oversight over endpoints such as cellphones and laptops, and applications such as Slack and Outlook. They also have put networks at more cybersecurity risk than ever before.

Some of the problems stem from employees — sometimes inadvertently, sometimes on purpose. Others come from cybercriminals intent on wreaking havoc. Regardless of where data theft, ransomware, phishing or another breach comes from, enterprises and SMBs face an onslaught of threats. Managed security service providers, in particular, are ideally positioned to help. But some have yet to get on board.

The slideshow above marks the first installment in a series examining the state of threat protection from various angles. In this inaugural piece, we ask cybersecurity vendors why channel partners can’t wait any longer to incorporate threat protection on behalf of their customers.

It is important to note that each provider approaches cybersecurity differently. And that’s the crux of threat protection: There’s no one way to guard clients against the growing number of cyber breaches. In many cases, MSSPs and other partners will combine various tactics to create a complete threat protection stance. To get to that point, though, they must understand why now is the time to do so or else.

Feb 23

AppNeta Launches Global Alliances Program

By | Managed Services News

AppNeta adds performance observability to its partners’ existing solutions.

AppNeta, the network monitoring provider, has a new Global Alliances partner program for both global technology and regional solution providers.

The program helps partners meet their customers’ internet, cloud and SaaS transformation needs via AppNeta network monitoring.

AppNeta adds the critical – and often lacking – performance observability element to its partners’ existing solutions.

Furthermore, the company has appointed John Tewfik as its new director of global alliances. He will work with AppNeta’s global alliance partners on strategies that help them work better with customers. He’ll also create new revenue opportunities for partners.

AppNeta's John Tewfik

AppNeta’s John Tewfik

“We’ve had lots of success to date engaging and aligning with technology and solution providers who are positioned as part of the transformation strategy of modern enterprises,” he said. “We’ve already achieved many successes to date by driving differentiated, consultative value to both the enterprise and to our partner providers through the visibility AppNeta provides.”

Solving Visibility Challenges

AppNeta primarily focuses on remote users. It solves visibility challenges for the IT teams of the largest and most complex enterprises.

Enterprises face a major inflection point, Tewfik said.

“Users abruptly went remote en masse last spring,” he said. “And it remains to be seen how many of the work from anywhere skills and habits honed during the pandemic will stick around for the long haul.”

These factors drove AppNeta to rethink how it delivers network insights to enterprises, Tewfik said.

AppNeta’s has always been focused on helping enterprise IT teams solve their core challenges, he added. AppNeta can offer visibility into any cloud environment.

Customer, Partner Input Incorporated

AppNeta solicited input from enterprise customers and existing partners to build the program, Tewfik said.

“It didn’t take long for us to realize that we can reach a much broader enterprise audience when we partner with solution providers that are focused on a specific transformation project, whether that’s migrating to a new UCaaS or CCaaS solution, or overhauling from one CRM to another,” he said.

Solution and technology providers are continuously looking to enhance their offering with visibility, and intelligence/analytics, Tewfik said.

“Our partners (current and future) will lean on insight provided by AppNeta to bring this enhanced value and differentiated value to market,” he said.

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