Category Archives for "Managed Services News"

Jul 21

Parallels RAS Provides HR Software Provider Protime with an Affordable, Secure Solution

By | Managed Services News

With Parallels RAS up and running, Protime has seen measurable results in time savings, easy implementation, and cost savings.

Parallels RAS recently partnered with Protime, a workforce management organization that is all about helping human resources (HR) organizations across Europe.

In this blog post, we’ll take a deeper look at the challenges that drove Protime to become a Parallels RAS partner, the benefits and key results Protime has seen since implementing Parallels RAS, and what makes Parallels RAS an ideal addition for any partner.

Seeking a More Cost-Effective Citrix Replacement

Global companies must adhere to different national legislation depending on where their offices are located, which makes it difficult to implement a common HR policy across Europe. That’s where Protime comes in—they excel at building software to help customers combat this issue.

Their software is easy to use and customizable for every specific national legislation. This means that even if companies and their subsidiaries have a large internal HR team, Protime’s solutions can be extremely beneficial.

The primary applications used by Protime clients include time and attendance and workforce management. These solutions are all available as software as a service (SaaS).

More specifically, Protime builds software that performs calculations for absences, holiday requests, and cost center management. It also exports data, reports data, and allocates costs.

In addition, Protime partners with various hardware companies to provide workforce management terminals. These terminals include clocks that enable employees to clock in and out and help improve business efficiency and monitor employee productivity. Protime offers hardware and support to maximize efficiency and reduce costs within any organization.

Protime used Citrix Xen App as their main software until about 2020. At that point, someone within the organization recommended switching to Parallels RAS as a replacement option to better serve their needs, so the company requested a proof of concept (POC).

Parallels RAS Chosen for Affordability, Security, and Ease of Use

Protime ultimately decided to switch to Parallels RAS in May 2020 and became a Parallels partner. This decision was based on several factors, including:

  • Cost savings: Protime was paying more than they would have liked to for Citrix and wanted a more affordable solution. Parallels RAS is well-known for its low total cost of ownership (TCO), especially when compared to similar products on the market.
  • Increased security: Protime users were worried about Citrix vulnerabilities that they were hearing about on the news.
  • Easy installation: All Protime users had to install the Citrix client before use. With Parallels RAS, customers can leverage the HTML5 gateway to gain access through their browser, without having to install anything.

Parallels RAS was deployed within three months, with the total migration complete within one year. The whole process went smoothly.

Thanks to Parallels RAS, Protime can access their internal developed applications through different types of devices. They can then publish their developed applications to their customers. In addition, Parallels RAS enabled Protime to make their applications cloud and mobile ready without requiring them to undergo further development to their solution.

Protime’s 2,000 customers were also transitioned to Parallels RAS from Citrix, a migration that included 30,000 users.

Key Results Include Time Savings, Easy Implementation, and Cost-Savings

Protime has Parallels RAS set up on-premises in their Belgian datacenter. As it stands, they currently use Parallels RAS only as their HR tool. This tool is used for many HR functions, including:

  • Time registration: Time and attendance, cost accounting, and employee self-service, where users can take care of tasks on their own, such as managing absences
  • Access: Visitor management, access for users to provide their Covid vaccine status, and access to company hardware
  • Planning: Team planning and career planning
  • Services Training center offerings, data services and managed services

With Parallels RAS up and running, Protime has seen measurable results in the form of time savings, easy implementation, and cost savings.

To learn more about the results Protime is seeing as a result of this partnership, read the full case study .

Parallels RAS: A High ROI Solution for Partners of all Types

Team up with Parallels RAS to accelerate your business growth.

The Partner Program for Parallels (RAS) can help your business grow by providing the knowledge, skills, and tools necessary to quickly and cost-effectively address your customers’ needs.

Some of the benefits of partnering with Parallels RAS include:

Yearly license:

  • Yearly subscription for volume of concurrent users
  • Online licensing management
  • Access to the latest product updates
  • 24/7 customer support
  • Access to knowledge base and training materials

Monthly license:

  • For service providers (SPLA)
  • Monthly billing for concurrent users after actual usage
  • Automated usage reports and through-partner billing engine
  • Access to the latest product updates
  • 24/7 customer support
  • Access to knowledge base and training materials

Learn more about the benefits of becoming a Parallels partner.

This guest blog is part of a Channel Futures sponsorship.

Link to case study once live. [KA1] [KA1]

Jul 21

Microsoft Reveals New Customer Engagement Methodology

By | Managed Services News

At Microsoft Inspire, the company’s chief commercial officer said consultative engagements are a key priority for the new fiscal year.

MICROSOFT INSPIRE — Microsoft chief commercial officer Judson Althoff revealed a new customer engagement methodology that the company has begun operating by. Althoff (pictured above) outlined the imperative on Wednesday when he led the second day keynote during Microsoft Inspire, the company’s partner event.

Judson Althoff at Microsoft Inspire 2022

Judson Althoff presenting at Microsoft Inspire 2022.

Althoff introduced the customer engagement methodology during Microsoft’s annual sales event to kick off the company’s new fiscal year 2023. The new approach calls for Microsoft’s direct sales force and partners to focus on consultative engagements with customers. Microsoft is putting the new methodology into practice immediately, according to Althoff.

“It’s a consultative methodology because we’re at our best when we make technology serve business outcomes,” Althoff said. “We start by listening and can try to understand the situational fluency and what a customer is trying to navigate in their industry, their line of work and what matters most to them.”

The next step, he said, is to design solutions that tap the Microsoft cloud across its key solution areas. Similarly, the solutions should include “all of your assets across the partner ecosystem to really bring the best of what technology can deliver,” Althoff said. “This is a moment where we will sign a strategic agreement together with a customer, and really lay out the framework for multi horizon engagement.”

Microsoft is rolling out content and training that goes deeper on how to transition to this approach, Althoff emphasized.

“We’re going to remain customer obsessed,” he said, noting that Microsoft is rolling out a new sales academy designed to apply technology in a consultative manor.

Focus on Industries

Microsoft is also investing in its new industry clouds, which company officials emphasized throughout Inspire as a key focus. Besides the six solution areas designated for the new Microsoft Cloud Partner Program, the company will launch industry specializations.

Julie Sanford at Microsoft Inspire 2022

Microsoft’s Julie Sanford

Julie Sanford is Microsoft’s new VP of partner go-to-market programs and experiences. She said partners will earn industry designations based on revenue performance, technical assessment of tier solutions and validated customer success. Microsoft is starting with retail, financial services and healthcare, Sanford said.

Microsoft will offer technical and sales skills training associated with its industry verticals.

“In addition to launching rule based technical and sales skilling against the industry clouds, we’re also launching curated learning paths against the cloud services that are requirements for each of these industry clouds to be successful,” Sanford said.

Sanford noted that Microsoft’s go-to-market investments in its industry specializations will focus on the entire customer life cycle.

“We’re going to create demand-generation to drive more marketplace transactions and co-sell opportunities,” she said. “And we’re also launching pre-sales workshops to ensure that we’re turning those leads into real opportunities.”

Meantime, the five principles outlined by Althoff appear in the slideshow above.

 

 

Jul 21

Ericsson Completes $6.2 Billion Vonage Acquisition

By | Managed Services News

Swedish telecom-equipment giant Ericsson has completed its acquisition of Vonage Holdings Corp., a deal worth $6.2 billion when it was first announced last November. Ericsson’s strategy is to grow its mobile network business and expand into the enterprise market now that it has access to Vonage’s UCaaS, CCaaS and CPaaS offerings.

The closing comes after a delay due to an investigation by a U.S. national security panel.

In addition, the acquisition means Ericsson can “transform the way advanced 5G network capabilities are exposed, consumed and paid for,” according to a company statement. This will provide developers globally, including Vonage’s more than 1 million registered developers, with easy access to 4G and 5G network capabilities through open application programming interfaces (APIs), officials said.

APIs and 5G

The API platform within the cloud-based Vonage Communications Platform allows developers to embed communications. That includes messaging, voice and video — into applications and products.

Ericsson's Börje Ekholm

Ericsson’s Börje Ekholm

Börje Ekholm is Ericsson’s president and CEO.

“In the future, network capabilities will be consumed and paid for through open network APIs, creating the opportunity for unparalleled innovation. … We will continue to create new, enhanced applications and services for enterprises, while driving continued innovation on Vonage’s UCaaS and CCaaS applications, helping businesses create new digital experiences for better communications, connections and engagement.”

He added: “With 5G, we have an innovation platform, unlike anything we’ve seen before, offering almost limitless opportunities to develop super-fast, highly reliable, low-latency and mission-critical services. With 5G, we will see accelerated digitalization of enterprises with Vonage’s UCaaS and CCaaS suite being a solid growth platform.”

Vonage will become a separate business unit within the Ericsson Group. Rory Read, CEO of Vonage, will become senior vice president and head of the Business Area Global Communications Platform. He is a member of Ericsson’s executive team.

Vonage's Rory Read

Ericsson’s Rory Read

“Vonage was born out of innovation and is today a global leader in business cloud communications,” Read said. “This partnership will strengthen our offerings to businesses across the globe by leveraging Ericsson’s leadership in 5G, global market presence and strong R&D capabilities. With the demand for UCaaS, CCaaS and communications APIs growing rapidly, the combined expertise, talent and innovation is good news for our customers and partners.”

Partner Community

We caught up with Vonage channel chief Jim Regan for an episode of Channel Futures TV in April. He expressed excitement about the “breadth and depth” of what the two companies can offer together.

Vonage's Jim Regan

Vonage’s Jim Regan

“I think with this acquisition, there’s so much that our partners are going to see as a result,” Regan said. “From a resource standpoint, from a focus on 5G, IoT … we know are partners are tremendously excited about this.”

Regan praised the complementary portfolio that Ericsson brings to its tie-up with Vonage.

Market Opportunities, Challenges

Jon Arnold is principal at J Arnold & Associates. He says the deal is important for Ericsson because of the API component.

Arnold, Jon_J Arnold and Associates

J Arnold & Associates’ Jon Arnold

“APIs are these open interfaces that allow developers and programmers to kind of customize their applications themselves,” said Arnold. “So that’s a really strong draw for a lot of businesses. Because when you can program your own communications, you have more flexibility to customize things and cater to your customers. So, when you combine 5G wireless with end-to-end applications, Ericsson brings a stronger story and a reason for carriers to go with them.”

However, Arnold cautions there are weak spots to the deal. In the next three years, UCaaS will become more of a commodity. That will make it difficult for companies to earn money in the industry. From Cisco to RingCentral, there are a lot of choices in the UCaaS market, he noted.

Jul 21

Microsoft Office Most Targeted Software for Malware Attacks

By | Managed Services News

A significant portion of Microsoft Office users delay essential security updates.

Microsoft Office remains the most widely exploited software for malware delivery one quarter after another, according to Atlas VPN research.

The primary reason is that a significant portion of Office users delay essential security updates. That keeps the doors open for fraudsters to inject malicious code through various loopholes. That’s even if they’re already known publicly.

More than 78% of malware targeted Office vulnerabilities during the first quarter of 2022, Atlas VPN research shows. That’s up from 60% during the third quarter of 2021. Fourth-quarter 2021 data isn’t available.

Researchers believe browser exploits are becoming increasingly rare because they update automatically. That’s not the case for Office.

Hackers primarily target users that don’t patch their software as soon as the update is available.

Potential Damage from Attacks

Edvardas Garbenis is public relations manager at Atlas VPN. He said potential damage depends on the type of Microsoft vulnerability that hackers exploit.

Atlas VPN's Edvardas Garbenis

Atlas VPN’s Edvardas Garbenis

“Let’s take CVE-2018-0802 as an example, since it was prevalent in Q3 2021 as well as in Q1 2022. An attacker who successfully exploited the vulnerability could run arbitrary code in the context of the current use,” he said. “If the current user is logged on with administrative user rights, an attacker could take control of the affected system. An attacker could then install programs; view, change or delete data; or create new accounts with full user rights. Users whose accounts are configured to have fewer user rights on the system could be less impacted than users who operate with administrative user rights.”

Exploitation of the vulnerability requires that a user open a specially crafted file with an affected version of Office or Microsoft WordPad software, Garbenis said.

“In an email attack scenario, an attacker could exploit the vulnerability by sending the specially crafted file to the user and convincing the user to open the file,” he said. “In a web-based attack scenario, an attacker could host a website (or leverage a compromised website that accepts or hosts user-provided content) containing a specially crafted file designed to exploit the vulnerability. An attacker would have no way to force users to visit the website. Instead, an attacker would have to convince users to click a link, typically by way of an enticement in an email or instant message, and then convince them to open the specially crafted file.”

Popularity of Office Draws Hackers

Another reason bad actors target Office is the popularity of the software, Garbenis said.

“It is cost-effective for cybercriminals to develop malware which they will be able to use to attack a wide range of users,” he said. “As Microsoft Office is used by over 1 billion people, according to Statista, it attracts a lot of attention from hackers.”

Some attacks are like casting a wide net to see which fish you catch, Garbenis said. Others are so-called spear phishing attacks, that hackers craft toward a specific “fish.” In this case, it’s a specific company, and perhaps even a person or a group of people within an organization.

Jul 21

Rackspace Hires Public Cloud President, Confirming More Intense Focus

By | Managed Services News

The managed cloud service provider recently announced yet another reorganization. Bringing on a new executive underscores its plans.

Rackspace Technology on Thursday indirectly confirmed its latest reorganization plans with the hiring of Dharmendra Sinha to lead its public cloud unit.

Rackspace's Dharmendra Sinha

Rackspace’s Dharmendra Sinha

In May, the managed cloud service provider put itself up for sale — again. Rackspace has boomeranged in recent years between Wall Street and private ownership. It last went public in 2020 after emerging from private ownership in 2016. Before that, the company traded publicly.

As part of its most recent intended reorganization, Rackspace on May 10 said that selling some parts of the organization might make more sense than offloading the whole company.

“This is in part driven by the attractive growth profile of public cloud,” CEO Kevin Jones said.

Indeed, Rackspace appears to be banking largely on public cloud. Sinha’s hiring reflects that. (Rackspace still has not divulged what it might do with its private cloud operations. It has not made any filings with the Securities and Exchange Commission since June 10.)

To that end, Jones on Thursday said Sinha will “accelerate our public cloud strategy.”

“With his proven track record and vast industry expertise, he is the perfect leader to help us capitalize on this amazing market opportunity,” Jones said. “He will immediately make an impact on the business and our growth strategy.”

Sinha comes to Rackspace from IT outsourcing firm Cognizant Technology. He worked at the $47 billion firm for 24 years. Sinha was part of the leadership team that helped Cognizant increase its annual revenue from $25 million to $16 billion, Rackspace said. In his most recent role, he served as North America president for Cognizant. That market represents about 75% of the company’s overall revenue.

Now, at Rackspace, Sinha will home in on public cloud growth.

“Rackspace Technology is in a unique position to be the leading, pure-play multicloud cloud solutions company,” Sinha said. “With this two-business unit structure across public and private cloud, as well as added focus around apps, data and security, we intend to become the premier strategic partner for our customers and partners across all market segments. I am also excited about further strengthening the company’s cloud solution ecosystem.”

Sinha Faces Some Challenges

Sinha has his work cut out for him. That’s because, while Rackspace operates in a hot market and delivers vital services, it is struggling. In spite of its first-quarter growth, Rackspace does not seem to be performing up to Wall Street’s expectations. Case in point: Analysts were forecasting the company’s earnings at 23 cents per share for the second quarter. Rackspace in May provided guidance of 15-17 cents per share.

Constellation Research's Holger Mueller

Constellation Research’s Holger Mueller

“They are stuck between on-premises and cloud support and can’t move customers,” Holger Mueller, principal analyst and vice president at Constellation Research, told Channel Futures in May.

That was slowing Rackspace’s growth too much, he added. Rackspace’s solution looks to be to “try to pretty the firm up,” Mueller said. “The separate businesses are more valuable than the combo.”

In spite of a pending reorganization, however, Rackspace’s channel head told Channel Futures in May that partners would only experience “business as usual.” And, given that Rackspace is training its efforts on public cloud, a booming market, it seems reasonable for Rackspace partners to expect little change.

Public Cloud Could Well Be Rackspace’s Savior

To be sure, research firms worldwide predict jaw-dropping spending on public cloud over the coming years. For example, Gartner says the dollar figure will hit about $500 billion just this year. Rackspace, with a more trained focus on public cloud, can benefit because of its managed services business model.

Finally, Rackspace’s recent announcement around a reorganization is certainly not its first. Recall, Rackspace started as a hosting company (hence “rack space”). Then, as cloud computing started to dominate, Rackspace tried going up against the hyperscalers. That didn’t work. So, executives shifted instead to teaming up with Amazon Web Services, Microsoft Azure and Google Cloud Platform, and acting as a multicloud managed service provider.

So far, that model has worked, though the question remains — what will Rackspace do with its private cloud division? In May, the company said it will share more details during its analyst day in September. It’s possible information could arrive earlier, though. Rackspace is set to report its second-quarter earnings on Aug. 9.

 

Jul 21

Fusion Connect Intros Security Portfolio, Wants to Ease Burden on Security Teams

By | Managed Services News

“Heavier workloads, unfilled positions and security employee burnout are making things especially chaotic in cybersecurity.”

Managed security and collaboration services provider Fusion Connect has launched a comprehensive security offering with a new endpoint management and security service. The new portfolio helps organizations better understand the complete picture of their security risks and take action to mitigate them. It allows businesses to identify, control and secure devices and applications. This comes at a time when security threats continue to disrupt companies globally.

The portfolio provides a complete solution that secures against threats, Fusion Connect said. The security offering hunts for unknown vulnerabilities that can upend a business from managing network components. It does so with advanced edge security for unified threat management (UTM) and remote access VPN to device level management.

Filling the Gaps

Fusion Connect's Ken Morford

Fusion Connect’s Ken Morford

Ken Morford is vice president of security at Fusion Connect.

“Heavier workloads, unfilled positions and security employee burnout are making things especially chaotic in cybersecurity,” Morford said. “With cyberattacks becoming more common, more sophisticated and more costly, businesses need to quickly fill gaps and stop just simply firefighting. Using artificial intelligence and strategic managed services partners are ways to ensure organizations are protected and can mitigate threats before the attack occurs. And that’s what our latest offering addresses.”

Additionally, the portfolio helps organizations improve reaction time to threats, connecting and securing any element in the organization’s environment. The centralized platform enables enterprises to take swift action, the company said. It provides a wide range of capabilities to improve IT efficiency and security hygiene.

Fusion Connect’s enhanced security measures come at a time when a massive talent shortage persists globally. The size of the cybersecurity workforce is 65% below what it needs to be, according to the company.

Fusion Connect plans to continue expanding its comprehensive security portfolio to empower CISOs to gain the control, visibility and speed. These can thwart cyber threats and keep networks and organizations secure.

Jul 21

Coffee with Craig and James Episode No. 113: Telarus, Cisco

By | Managed Services News

Telarus’ CEO breaks down the TCG acquisition and a Cisco VP on how her company is serving the entire channel.

The dog days of summer have arrived. So why not sit back with a cold glass of lemonade, and a Channel Futures podcast? We’ve got two of the biggest names in the channel — Telarus and Cisco.

Let’s start with Telarus, whose summer got off to a hot start with the acquisition of TCG. What does this move hold for the future of tech distribution and subsequent consolidation? James asked Telarus CEO Adam Edwards in a one-on-one interview.

After Telarus, James landed an interview with Cisco VP Alexandra Zagury. She describes how the company is going after the entire channel with a series of programs and new products.

Where was Craig, you ask? On vacation. Or just passing the hard work off to James.

Meantime, the guys will put a bow on the recently concluded Channel Partners Europe, Furthermore, they’ll offer up a preview of the upcoming MSP Summit in Orlando. We just happen to be colocating it with the brand-new Channel Partners Leadership Summit. You’ll learn about the event that has something for agents, VARs, MSPs and all partner types.

Links mentioned in this podcast:

Subscribe to us on Apple Podcasts or via SoundCloud. You can also find us just about anywhere you get your podcasts.

Follow Craig and James on the Coffee with Craig & James Twitter page!

Jul 21

The Gately Report: Biggest Cyberattacks So Far this Year, Explosive Ransomware Protection Market Forecast

By | Managed Services News

Big game ransomware attacks are on the rise this year.

Cybercriminals stayed busy during the first half of 2022 and the biggest cyberattacks involved big game ransomware attacks, increasingly sophisticated malware attacks and more.

The Gately Report logoCorey Nachreiner is WatchGuard Technologies‘ CTO. We asked him about the biggest cyberattacks so far this year.

WatchGuard's Corey Nachreiner

WatchGuard’s Corey Nachreiner

“To be honest, from just the big attacks, they continue to elevate, but at this point it’s more of the same,” he said. “I think in the past three to five years, we’ve just seen a lot of cyberattack activity. Unfortunately, it seems like cyberattacks and the whole having to defend against them is getting worse. So during 2021, it was very much the same thing, with lots of big-game ransomware happening and governments were already involved in attacks. We had seen a number of nation-states participating in … big attacks where they’re not just targeting other countries, they target private infrastructure in those countries as a way to get to governments in those countries.”

It’s no surprise that 2022 is continuing 2021 cyberattack trends, Nachreiner said.

“Yes, there are slightly different attacks here and there that have different ramifications, but it all follows the trend of 2021,” he said.

Bigger Year for Ransomware

In terms of ransomware, 2022 is shaping up to be the biggest year yet for attacks, Nachreiner said. In fact, the industry has already reached a grim milestone in 2022 — already 80% of the total ransomware in 2021.

“It just seems like ransomware has the attention of threat actors again and not just the big game stuff they’re trying,” he said. “There are new ransomware-as-a-service (RaaS) variants that they’re spamming out to a lot of the world. So we’re definitely seeing in 2022 a resurgence in ransomware and a resurgence in malware attacks targeting office workers. And I think the second is probably very much based on some people returning back to the office. People are starting to return to office work … and we’ve seen malware follow it.”

John Bambenek is principal threat hunter at Netenrich. He said the repeat victims of Marriott and Experian stand out so far this year.

Netenrich's John Bambeneck

Netenrich’s John Bambeneck

“I have joked the best time to be a CISO for a company is right after a breach, for about two years,” he said. “Checkbooks are open, organization change is possible, and board buy-in is assured. After two years, organizational inertia sets in and things drift back to its steady state. Experian in particular stands out considering the several issues they’ve had in the last few years that shows my joke may not be as true as I would hope.”

Scroll through our slideshow above for the biggest cyber incidents in the first half of 2022, and more cybersecurity news.

Jul 21

Nextiva Unveils Next-Generation Workhub, Unites Team Collaboration and Customer Communication

By | Managed Services News

Threaded conversations are at the center of Nextiva’s new application.

Nextiva has launched its next-generation Workhub, business software that allows individuals and teams to manage all conversations from a single place. The company says it’s the first time an application brings together team collaboration and customer communication in one location. The application also solves the problems of overload, siloed data and expensive clunky integrations.

Nextiva’s Tomas Gorny

Tomas Gorny is co-founder and CEO of Nextiva.

“From the beginning, Nextiva’s vision has been to power human connections, because conversations are the beating heart of every business. With our latest innovation, we’re helping businesses transform with meaningful conversations that build strong and lasting relationships with customers.”

A Range of Tools

Threaded conversations are at the center of Nextiva’s new application. It brings together all interactions from voice, text, email and video meetings into a single view with contact management, productivity tools (file-sharing, notes on calls, calendars) and customer engagement tools (customer surveys, customer automation).

Nextiva allows individuals, teams and businesses to improve productivity. The software eliminates app switching, reduces application cost and boosts customer engagement. Businesses benefit from an innovative approach to software, Nextiva said. They can create an experience across voice, email, SMS and video as well as eliminate mundane tasks with automation.

The new Nextiva software, with voice, text, email, video meetings and rooms, will be available this month. Additional features and functionality will roll out all year.

Aragon Research's Jim Lundy

Aragon Research’s Jim Lundy

Jim Lundy is CEO and founder of Aragon Research.

“More companies are demanding innovative communication solutions that reduce their reliance on numerous applications and help them focus on the context of their customer conversations. Nextiva is well-positioned to disrupt team productivity and customer service — further improving the customer journey across all industries.”

Jul 21

Report: More Organizations Sourcing Alternatives to AWS, Azure, Google Cloud

By | Managed Services News

Recent findings from a Linode-commissioned study show DevOps pros are keen to diversify their cloud environments — away from the Big 3.

DevOps professionals increasingly are sourcing alternatives to the hyperscalers — Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform (GCP).

That insight comes from a recent report, DevOps and the Public Cloud, commissioned by Linode (now Akamai). In it, analysts from Techstrong Research found that almost two-thirds of respondents are considering, evaluating, or are ready to buy from, a cloud vendor that presents alternatives to the hyperscalers. Analysts further found that 20% of respondents already have signed with such a provider. Survey respondents told Techstrong they did so for the following reasons:

  • To reduce reliance on one provider.
  • To get better pricing and performance.
  • In order to obtain improved ease of use and data protection.
  • To take advantage of more open infrastructure.
  • To eliminate competition for customers from a hyperscaler.

Interest appears strongest among small and medium businesses — firms with between 500 and 10,000 employees, according to Techstrong Research.

Global Expansion

Yet the above factors aren’t so much new as they are becoming more important to DevOps pros. That’s particularly the case as alternatives to the hyperscalers become more viable through global expansion. Linode, for instance, boasts 11 data centers in North America, Europe, India, Asia and Australia. One of its competitors, Vultr, now has 25 data centers in North America, South America, Europe, Asia and Australia. And Digital Ocean, which seems to have less traction within the channel than Linode or Vultr, has 13 data center regions in eight cities across the globe. All in all, the greater the reach, the more footprint channel partners have to deliver alternatives to the hyperscalers for their clients.

In addition, about three-quarters of respondents told Techstrong Research they use more than one cloud provider. That’s not surprising. Most organizations rely on a mix of public and private clouds to support their digital transformation initiatives, as well as remote staff. (That mix can be multicloud, typically accepted as a combination of public clouds, or hybrid cloud, considered an amalgam of public and private environments — or both. We predict that at some point it will all be called “multicloud.”)

More Activity Coming As Orgs Seek Alternatives to the Hyperscalers

Over the coming year, nearly half (43%) of those professionals expect to bolt on at least one new cloud provider, per Techstrong. Given the growing profile and capabilities among independent cloud vendors such as Linode, Vultr and Digital Ocean, more DevOps experts are assessing alternatives to the hyperscalers. These respondents told Techstrong analysts they’re seeking the following:

  • More vendor choice.
  • Lower costs and less complexity.
  • More protection from outages (consider Google Cloud’s data center outage Tuesday in the UK due to the recent heat wave).
  • Concern about competition from AWS, Azure and Google Cloud.

Even so, nearly one-third of respondents – 29% – say they’re unsure about adding another cloud vendor.

And keep in mind that most organizations do not look to alternatives to AWS, Azure and GCP to serve as their only cloud providers. Rather, most users augment their cloud environments with an independent vendor and only run certain workloads there. Findings from Techstrong Research shore up that widely noted industry observation. Analysts say about one-fifth of respondents combine hyperscaler services with alternatives for diversification.

When it comes to total market share among the surveyed professionals, here’s what Techstrong Research uncovered:

  • Seventy percent use AWS.
  • Fifty-four percent use Azure.
  • Forty-five percent use Google Cloud.
  • Twenty-eight percent use alternatives to the hyperscalers.
  • Eleven percent use Oracle Cloud.
  • Ten percent use IBM Cloud.
  • Six percent use Alibaba Cloud.
  • Three percent use Rackspace.

Techstrong Research gathered insight from 458 DevOps professionals, managers and senior leaders across 20 industries to reach its conclusions.

 

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