Category Archives for "Managed Services News"

Jun 08

Avant Analytics: Expect Big CCaaS Adoption, Fueled by AI, Through 2021

By | Managed Services News

Some anticipate CCaaS sales to reach $10.5 billion by 2027.

A new Avant Analytics report shows accelerating demand for contact center as a service (CCaaS) as more organizations see it as necessary.

CCaaS now accounts for more than $3 billion in global sales. Furthermore, some predictions anticipate sales reaching $10.5 billion by 2027.

A majority of IT decision makers plan to implement CCaaS solutions within the next 12 months, according to the Avant Analytics report. Some 30% of customers are most likely to make a decision on CCaaS technology when a contract nears its expiration date or when a legacy system’s warranty expires.

Those stats infer customers want to offload management of conventional contact center solutions. Furthermore, they want to pursue more advanced technological solutions like artificial intelligence (AI) to improve the customer experience. This is especially important for companies implementing permanent remote work options for their customer service agents. Many companies plan for at least 40% of employees to work remotely.

Important Medium for AI

Ken Presti is Avant‘s vice president of research and analytics.

Avant Analytics' Ken Presti

Avant Analytics’ Ken Presti

CCaaS has emerged as an important medium for the use of AI,” he said. “Trusted advisers are in a position to leverage AI on behalf of their clients as a means of building increased customer satisfaction. At the same time, this opportunity provides them with an important starting point for building their own value propositions around AI, which will very likely extend well beyond CCaaS. Time will tell how this unfolds, but it lays important groundwork for moving forward.”

Presti said he hadn’t anticipated the degree to which CCaaS has workforce implications caused by a multichannel environment that combines text communications and voice.

“For example, where do you start your rookie contact center agents?” he said. “One school of thought says you start them on the text side because they can copy-paste boilerplate responses and then adjust those responses to the specific case. Proponents view this as better than having rookies talk to customers off the cuff. But another school of thought advocates starting those rookies on the voice side because voice communications are typically less trackable and provable over time. In either case, companies will have to adjust their scheduling so that both channels are adequately served at all times.”

Key Takeaways

Key takeaways from the Avant Analytics report include:

  • Thirty-two percent of IT decision makers are looking to CCaaS to enable or expand their remote workforce.
  • Fifty-one percent plan to invest in a new contact center system because their current setup lacks functionality.
  • AI has emerged as a key factor in energizing broader adoption.
  • In addition to AI, CCaaS systems often include a call distributor, interactive voice response (CDIVR), outbound predictive dialers (OPDs) and analytics capabilities.
  • Sixty-eight percent of respondents listed voice to text as a required AI capability when considering a new contact center solution.
  • Sixty-nine percent of respondents require PCI compliance for a contact center solution. This highlights the need for effective security to interweave with every CCaaS migration, Avant said.

Work From Anywhere the New Normal

Work from anywhere is definitely the new normal, Presti said.

“And you’ll see that trend continue even as offices open up in a post-emergency world,” he said. “In fact, most companies expect a 60-40 mix of office versus elsewhere. This points to the need for a cloud-based system that accommodates that trend. And CCaaS is the embodiment of that cloud-based system.”

AI will augment customer relationship management (CRM) integration in solving the problem of “contact center roulette,” Presti said. That’s when “you’ve bounced from one agent to the next and needed to repeat your story again and again.”

AI can also do some “really impressive” things that can help companies resolve minor issues before they become bigger ones, he said.

“For example, some of these systems can even tell if the customer is angry, and alert higher-level agents,” Presti said. “If that person has an ongoing tendency to become angry, that person can automatically be routed to agents with a known talent for smoothing ruffled feathers.”

In other news, Avant and Ujet on Tuesday announced a new strategic partnership. This collaboration unites Ujet’s enterprise cloud-based contact center platform with Avant’s partners. This provides clients with an all-in-one solution to build customer satisfaction, brand loyalty and long-term value.

Jun 08

DE&I Awareness to Action: 10 Keys to that First Step

By | Managed Services News

An all-star panel of thought leaders offer expert insights and advice on putting a DEI program into action.

What’s so hard about moving from DE&I awareness to action? After all, it’s only one step. Why are so many companies hesitant to take it?

During the Channel Futures workshop, “Diversity, Equity & Inclusion Strategies for Business Success,” a powerhouse panel of DE&I experts leaders considered the issue.

JS Group's Michelle McBain

JS Group’s Michelle McBain

AWS' Modupé Congleton

AWS’ Modupé Congleton

Union College's Christa Grant

Union College’s Christa Grant

The all-star panel was moderated by Michelle McBain, vice president of global channel and digital strategy for JS Group. She is also a member of the Alliance of Channel Women (ACW) and the Allies of the Channel Council, which collaborated with Channel Futures on the session.

Cisco's Michelle Witherspoon

Cisco’s Michelle Witherspoon

CompTIA's Yvette Steele

CompTIA’s Yvette Steele

Microsoft's Gavriella Schuster

Microsoft’s Gavriella Schuster

Joining McBain were five industry and DE&I thought leaders. Modupé Congleton is head of inclusion, diversity and equity sales and marketing at AWS. Dr. Christa Grant is assistant dean for intercultural affairs and chief diversity officer for student affairs at Union College. Gavriella Schuster is corporate vice president, One Commercial Partner at Microsoft. In November 2020, she presented the TEDx talk, “BeCOME an Ally: How to Achieve Gender Equality.” Yvette Steele is director of member communities and the diversity, equity and inclusion strategist at CompTIA. And Michelle Witherspoon is chief of culture, people, diversity and operations at Cisco.

During the 45-minute session, the panel discussed topics that included inspiring leaders to promote DE&I, common misconceptions about DE&I programs, the role of employee resource groups (ERGs) and women’s continuing struggle with gender inequity in the tech industry.

Our slideshow above offers the top 10 takeaways on the panel’s discussion of moving from DE&I awareness to action.

 

Jun 08

DE&I Awareness to Action: 10 Keys to that First Step

By | Managed Services News

An all-star panel of thought leaders offer expert insights and advice on putting a DEI program into action.

What’s so hard about moving from DE&I awareness to action? After all, it’s only one step. Why are so many companies hesitant to take it?

During the Channel Futures workshop, “Diversity, Equity & Inclusion Strategies for Business Success,” a powerhouse panel of DE&I experts leaders considered the issue.

JS Group's Michelle McBain

JS Group’s Michelle McBain

AWS' Modupé Congleton

AWS’ Modupé Congleton

Union College's Christa Grant

Union College’s Christa Grant

The all-star panel was moderated by Michelle McBain, vice president of global channel and digital strategy for JS Group. She is also a member of the Alliance of Channel Women (ACW) and the Allies of the Channel Council, which collaborated with Channel Futures on the session.

Cisco's Michelle Witherspoon

Cisco’s Michelle Witherspoon

CompTIA's Yvette Steele

CompTIA’s Yvette Steele

Microsoft's Gavriella Schuster

Microsoft’s Gavriella Schuster

Joining McBain were five industry and DE&I thought leaders. Modupé Congleton is head of inclusion, diversity and equity sales and marketing at AWS. Dr. Christa Grant is assistant dean for intercultural affairs and chief diversity officer for student affairs at Union College. Gavriella Schuster is corporate vice president, One Commercial Partner at Microsoft. In November 2020, she presented the TEDx talk, “BeCOME an Ally: How to Achieve Gender Equality.” Yvette Steele is director of member communities and the diversity, equity and inclusion strategist at CompTIA. And Michelle Witherspoon is chief of culture, people, diversity and operations at Cisco.

During the 45-minute session, the panel discussed topics that included inspiring leaders to promote DE&I, common misconceptions about DE&I programs, the role of employee resource groups (ERGs) and women’s continuing struggle with gender inequity in the tech industry.

Our slideshow above offers the top 10 takeaways on the panel’s discussion of moving from DE&I awareness to action.

 

Jun 08

DE&I Awareness to Action: 10 Keys to that First Step

By | Managed Services News

An all-star panel of thought leaders offer expert insights and advice on putting a DEI program into action.

What’s so hard about moving from DE&I awareness to action? After all, it’s only one step. Why are so many companies hesitant to take it?

During the Channel Futures workshop, “Diversity, Equity & Inclusion Strategies for Business Success,” a powerhouse panel of DE&I experts leaders considered the issue.

JS Group's Michelle McBain

JS Group’s Michelle McBain

AWS' Modupé Congleton

AWS’ Modupé Congleton

Union College's Christa Grant

Union College’s Christa Grant

The all-star panel was moderated by Michelle McBain, vice president of global channel and digital strategy for JS Group. She is also a member of the Alliance of Channel Women (ACW) and the Allies of the Channel Council, which collaborated with Channel Futures on the session.

Cisco's Michelle Witherspoon

Cisco’s Michelle Witherspoon

CompTIA's Yvette Steele

CompTIA’s Yvette Steele

Microsoft's Gavriella Schuster

Microsoft’s Gavriella Schuster

Joining McBain were five industry and DE&I thought leaders. Modupé Congleton is head of inclusion, diversity and equity sales and marketing at AWS. Dr. Christa Grant is assistant dean for intercultural affairs and chief diversity officer for student affairs at Union College. Gavriella Schuster is corporate vice president, One Commercial Partner at Microsoft. In November 2020, she presented the TEDx talk, “BeCOME an Ally: How to Achieve Gender Equality.” Yvette Steele is director of member communities and the diversity, equity and inclusion strategist at CompTIA. And Michelle Witherspoon is chief of culture, people, diversity and operations at Cisco.

During the 45-minute session, the panel discussed topics that included inspiring leaders to promote DE&I, common misconceptions about DE&I programs, the role of employee resource groups (ERGs) and women’s continuing struggle with gender inequity in the tech industry.

Our slideshow above offers the top 10 takeaways on the panel’s discussion of moving from DE&I awareness to action.

 

Jun 08

NetApp Focuses on Unified Hybrid Cloud Experience with Latest Updates

By | Managed Services News

NetApp says new ONTAP software and portfolio updates enable hybrid cloud operations.

NetApp on Tuesday rolled out a new release of its ONTAP software among a range of hybrid cloud portfolio updates.

NetApp says enterprises need to modernize their IT environments to enable hybrid cloud operations. As such, NetApp is updating its portfolio to support them.

FlexPod

New capabilities to the NetApp and Cisco infrastructure platform include intelligent application placement across on-premises and cloud. It is also offering automated hybrid cloud data workflows, and the ability to consume FlexPod as a managed, cloud-like service.

NetApp StorageGRID

The 11.5 release of NetApp’s scalable object store now supports data encryption using external key management. It also offers compliance and ransomware protection with S3 object locks and delivers increased performance with intelligent load balancing.

Hybrid Cloud Management

The vendor says managing data and applications in hybrid cloud environments can be extremely challenging. Subsequently, enterprises need “a simple, standardized approach.”

NetApp Cloud Manager and enhanced multicloud management services automate ONTAP data services to simplify application migration, disaster recovery, data protection, governance and compliance. In addition, NetApp Astra, an application-aware data service for Kubernetes, enables customers to manage, protect, and migrate stateful applications in Google Cloud, Microsoft Azure — and now on-premises.

‘Financial and Operational Elasticity’

Elsewhere, NetApp says organizations want the same financial and operational elasticity they get from the cloud in their data center. They also want the freedom to move and manage workloads easily and securely across hybrid and public cloud environments.

The new NetApp Keystone Flex Subscription at Equinix gives customers the ability to deploy Keystone data services in Equinix International Business Exchange (IBX). This provides low-latency access to multiple clouds without having to move their data to the cloud.

Equinix's Royce Thomas

Equinix’s Royce Thomas

The Keystone Flex Subscription at Equinix is delivered as a single subscription by NetApp.

Royce Thomas, SVP, strategic alliances and global account management at Equinix, says it provides an on-demand storage alternative to traditional capex infrastructure investments.

“Global businesses can host their data adjacent to the cloud and utilize Equinix Fabric to connect to service providers,” he said. This way, customers can take advantage of “centralized hybrid cloud data management across all major public clouds.”

NetApp's Kim Stevenson

NetApp’s Kim Stevenson

Kim Stevenson is SVP and GM, foundational data services business unit at NetApp. She maintains that a hybrid cloud strategy is critical to keeping pace with the growth and complexity of distributed data and applications. It also enables firms to “thrive in the face of uncertainty and compete effectively in the digital economy,” she said.

Jun 08

Nuvias CEO Lifts Lid on Cloud Distribution Acquisition

By | Managed Services News

Nuvias CEO Simon England explains the reason behind the acquisition, and flags potential future purchases.

The acquisition of Cloud Distribution will allow Nuvias to address opportunities earlier than it has previously.

CF Signature Series StampThat’s according to Nuvias CEO Simon England, who has shared the reasons behind the deal with Channel Futures.

One of the biggest reasons, he said, was to leverage Cloud Distribution’s model of early engagement. From its creation in 2009, the distributor has built its business on introducing emerging vendors to UK partners. One of its biggest successes was introducing Meraki to the market before it was acquired by Cisco.

“If we want to reflect evolving market needs, we need to step up in what we’re doing in that space,” said England. “If we want to unlock new opportunities [and] be a trusted adviser for our partners, we should be more than we have been — a partner from early engagement of a technology through to scalable acceleration.

Nuvias' Simon England

Nuvias’ Simon England

“Cloud fits in perfectly in a strategy of positioning ourselves as a go-to-market partner,” he added. “[We are] helping to make growth opportunities come alive more than we have in the past.”

England also noted that a distie like Cloud also has “a limit” as an opportunity matures. He said this is probably most obvious in cybersecurity.

“It’s not just cloud; it’s cybersecurity distributors that have been early engagers and typically have a certain lifetime. Customers want solutions, not point products. You see vendors trying to create platforms and partnering or trying to integrate an aggregate solution. They need to be thinking more complete in terms of the portfolio.

“Therefore, early engagement through to acceleration becomes a richer proposition now than it may have been.”

Different Swim Lanes

Cloud Distribution will remain a separate organisation within Nuvias, with its management team staying in place.

“We have, to a high degree, been operating in different swim lanes,” said the CEO. “There’s not a single vendor that we share. So there’s no requirement to integrate from a cost centre perspective. So why would you want to take the disruption?

“We see opportunity to help them grow beyond the plan that they had. So at least for the next two years, we’ve committed to maintain that structural integrity, and then we’ll see. There’s no decision right now.”

A ‘Win-Win’

The acquisition was welcomed by Willem Hendrickx, SVP, international, at Vectra AI, which has worked with both distributors.

Vectra AI's Willem Hendrickx

Vectra AI’s Willem Hendrickx

“Nuvias gets a specialist, fast growing arm to its distribution to focus on emerging technologies and vendors, where there is a lot of growth,” he said. “And Cloud Distribution gets to boost its resources and widen its scope. It’s a win-win, and for vendors like us in the security and AI space, it opens up new channels.

“Having worked with both companies, I think they are very compatible in terms of their ethos and approach.”

Further Acquisitions

England also said Nuvias is potentially eyeing acquisitions in other areas.

“We’ve built a European platform from a systems perspective; it’s very easy to make that available to a third party. We built a central supply chain organisation from a procurement perspective. Anything we do there can be leveraged very easily for another country. We have a platform that lends itself to acquisitions.

“So, if we can find similar fits in other countries, we may be mirroring the same model. If not, we’re going to be making organic investments. If we had not been able to secure Cloud, we would have made an organic investment in the UK, consistent with that strategy.”

But as well as strategic alignment, England said acquirers need to see cultural alignment.

“You need to see how people go together, especially if you’re buying a business with 29 people,” he said. “If you don’t take culture into account or the key people, and you lose half the team, what have you bought? If you lose the business because you lose the people — what have you got left?”

 

Jun 08

Nutanix Elevate Program Now Open to Service Providers Globally

By | Managed Services News

The new program adds two partnership levels to Nutanix Elevate.

Nutanix just unveiled its new Nutanix Elevate Service Provider Program (NESPP). It further extends its Elevate Partner Program to include service providers globally.

The program allows service-provider partners, including managed and cloud service providers, to build hybrid and multicloud services. The program is now available to providers worldwide.

NESPP adds two partnership levels to Nutanix Elevate: authorized service provider and professional service provider. Authorized service providers include partners new to Nutanix or those delivering Nutanix services to SMBs. Professional service providers will deliver differentiated services for enterprise organizations.

Christian Alvarez is senior vice president of worldwide channels at Nutanix.

Nutanix's Christian Alvarez

Nutanix’s Christian Alvarez

“As the demand for managed and cloud services surges, service providers are uniquely positioned to assist an organization’s growth, optimization initiatives and digital transformation needs,” he said. “Through NESPP, we are rewarding our partners’ commitment in delivering high-value IT cloud service offerings, and helping them maximize profitability and increase their revenue growth potential through premium offerings.”

Program Benefits

NESPP partners who join the program will have access to training, not for resale (NFR) and Nutanix XLAB software licenses, and enablement support.

Nutanix will provide expanded support to professional service provider partners. That includes marketing materials, potential market development funds, sales tools, goal-based financial incentives and rebates, and personalized insights in Nutanix’s partner portal.

Key NESPP advantages include:

  • Improved bottom line, with simplified pricing options, no minimum commitment levels or mandatory product purchases. In addition, lower management overhead with Nutanix.
  • Increased top line and faster time-to-market, with over 80% faster deployment. Nutanix service providers can also onboard and rapidly scale new services.
  • Simplicity. Service providers can deliver IT services, at any size, with one-click deployment, upgrades, scaling, self-healing capabilities, troubleshooting and more.

Nutanix is running a service provider starter pack promotional offer for new partners joining NESPP. This promotional offer includes training, certification and Nutanix software to help partners bring their services to production and start generating revenue.

Jun 08

AT&T to Offer Up to 1 Million Customers Cisco Webex Calling

By | Managed Services News

AT&T Business serves nearly 2,000 of the largest multinational companies.

Cisco and AT&T have teamed up to offer as many as 1 million AT&T business customers Cisco Webex Calling.

AT&T Business is offering Webex Calling with AT&T – Enterprise to Cisco’s Unified Communications Manager – Cloud (UCMC). That will help businesses optimize operations and accelerate digital transformation in nearly any environment.

UCMC will enhance reliability and performance for all Webex Calling with AT&T – Enterprise users, the companies said. AT&T and Cisco expect to offer up to 1 million users the UCMC platform over the next five years.

New Hybrid Workplace

Javed Khan is senior vice president and general manager of Cisco Collaboration.

Cisco's Javed Khan

Cisco’s Javed Khan

“The shift to hybrid work changed how companies operate and accelerated adoption of integrated cloud collaboration solutions,” he said. “Our Webex solutions transformed the cloud calling experience and combine enterprise-calling features with market-leading virtual meetings and collaboration technology — all within the Webex app. And we’re proud to work with AT&T to provide its customers and employees with the tools and technologies they require to thrive in the new hybrid workplace.”

AT&T has a longstanding relationship of delivering voice services on Cisco’s platforms since 1997.

Recently, AT&T achieved Cisco’s UC Master Collaboration Specialization. That’s the highest level a third party can achieve. It also renewed its Gold Partner Certification. That’s the highest level of certification for Cisco partners.

AT&T Business serves nearly 2,000 of the largest multinational companies.

Rich Shaw is vice president of voice and collaboration for AT&T Business.

“Today’s environment requires tools that enable flexible and adaptable business operations,” he said. “Our work with Cisco is a great example of how we’re able to innovate faster, accelerate the deployment of cutting-edge technologies and unlock the full potential of our workforce and customers.”

Jun 08

AT&T to Offer Up to 1 Million Customers Cisco Webex Calling

By | Managed Services News

AT&T Business serves nearly 2,000 of the largest multinational companies.

Cisco and AT&T have teamed up to offer as many as 1 million AT&T business customers Cisco Webex Calling.

AT&T Business is offering Webex Calling with AT&T – Enterprise to Cisco’s Unified Communications Manager – Cloud (UCMC). That will help businesses optimize operations and accelerate digital transformation in nearly any environment.

UCMC will enhance reliability and performance for all Webex Calling with AT&T – Enterprise users, the companies said. AT&T and Cisco expect to offer up to 1 million users the UCMC platform over the next five years.

New Hybrid Workplace

Javed Khan is senior vice president and general manager of Cisco Collaboration.

Cisco's Javed Khan

Cisco’s Javed Khan

“The shift to hybrid work changed how companies operate and accelerated adoption of integrated cloud collaboration solutions,” he said. “Our Webex solutions transformed the cloud calling experience and combine enterprise-calling features with market-leading virtual meetings and collaboration technology — all within the Webex app. And we’re proud to work with AT&T to provide its customers and employees with the tools and technologies they require to thrive in the new hybrid workplace.”

AT&T has a longstanding relationship of delivering voice services on Cisco’s platforms since 1997.

Recently, AT&T achieved Cisco’s UC Master Collaboration Specialization. That’s the highest level a third party can achieve. It also renewed its Gold Partner Certification. That’s the highest level of certification for Cisco partners.

AT&T Business serves nearly 2,000 of the largest multinational companies.

Rich Shaw is vice president of voice and collaboration for AT&T Business.

“Today’s environment requires tools that enable flexible and adaptable business operations,” he said. “Our work with Cisco is a great example of how we’re able to innovate faster, accelerate the deployment of cutting-edge technologies and unlock the full potential of our workforce and customers.”

Jun 08

The CF List: 20 Endpoint Detection and Response (EDR) Providers You Should Know

By | Managed Services News

EDR vendors have begun their evolution into extended detection and response (XDR).

The COVID-19 pandemic and subsequent shift to remote work accelerated demand for endpoint detection and response (EDR) solutions.

Our latest CF List focuses on EDR and the transition to extended detection and response (XDR). Analysts with Omdia, S&P Global Market Intelligence, Forrester and Frost & Sullivan weighed in on EDR market trends and what it takes to be a successful EDR provider.

Allie Mellen is analyst of security and risk at Forrester.

Forrester's Allie Mellen

Forrester’s Allie Mellen

“The pandemic has highlighted how important it is to build resilience into our systems and processes,” she said. “When the pandemic started, security teams had to quickly pivot to support remote work.”

Additionally, throughout the past year, security teams had to prepare for the inevitable return to the office, Mellen said.

“Ultimately … security teams are looking for a tool that can be dynamic with them, especially when handling such large and changing amounts of data,” she said.

Pandemic Accelerated Changes

Fernando Montenegro is principal analyst of information security at S&P Global.

S&P Global's Fernando Montenegro

S&P Global’s Fernando Montenegro

“The requirements have been evolving,” he said. “But the pandemic accelerated changes that have been in play for a few years now. For example, it’s now commonplace to have at least the option of using a cloud-based back end. And broad support for multiple platforms (Windows, Mac, Linux, mobile) is expected as well.”

Eric Parizo is principal analyst of Omdia’s cybersecurity operations intelligence service. (Like Channel Futures, Omdia’s parent company is Informa.)

Omdia's Eric Parizo

Omdia’s Eric Parizo

“There’s no question endpoint defense requirements have evolved to the point where the ability to detect and respond to threats on remote endpoints, endpoints with trusted user access, is just as important as for endpoints directly connected to the corporate network,” he said.

Tony Massimini is senior industry analyst of information and network security at Frost & Sullivan.

Frost & Sullivan's Tony Massimini

Frost & Sullivan’s Tony Massimini

A major development in the last few years is that EDR has quickly become integrated into endpoint protection platform (EPP),” he said. “EDR, an enhanced threat hunting tool, was a standalone, high-end niche solution that was previously tracked separately by Frost & Sullivan. Endpoint security vendors have integrated various EDR functions across a spectrum of EPP offerings.”

XDR Evolution

Mellen said EDR vendors have begun their evolution to XDR. Companies have initiated acquisitions explicitly meant to help them on this new strategy.

“Two examples that come to mind are CrowdStrike and their acquisition of Humio, a log management solution, and SentinelOne and their acquisition of Scalyr, a data analytics platform,” she said.

EDR vendors across the board have shifted towards the XDR market, Mellen said.

In addition, some younger players claim to deliver on XDR outcomes, she said. But they haven’t yet revealed these capabilities.

Parizo said recent M&A activity shows the future isn’t EDR, but rather XDR.

“While XDR solutions don’t necessarily have to be based on EDR, the EDR vendors recognize that customers don’t want separate detection and response solutions for endpoints, networks and the cloud,” he said.

Vendors should integrate these solutions, Parizo said. That’s because threat actors will traverse back and forth across different platforms during the course of a single attack.

In addition to SentinalOne and Crowdstrike, Parizo cites Fidelis Cybersecurity’s acquisition of CloudPassage as an example of the evolution to XDR.

“Standalone EDR solutions are already on borrowed time,” he said.

We’ve compiled a list, in alphabetical order, of 20 top EDR providers based on analysts’ feedback and recent news reports. The list includes a mix of well-known providers as well as lesser-known ones making strikes in endpoint security.

Scroll through our slideshow above to see who made the list.

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