BitTitan’s new sales director will explore new opportunities for MSPs.
Serpanchy will lead BitTitan’s Americas sales team and identify opportunities for driving sales growth. He also will work with partners such as Microsoft and Google, as well as MSPs.
Serpanchy spent the past 15 years with educational technology company ProQuest. He most recently was senior sales director for the U.S. South region and government.
Serpanchy cites BitTitan’s success in the channel with its cloud migration tool, MigrationWiz. He plans to look for new markets in the Americas to help BitTitan continue its success and pursue business growth.
“In my new role, I’ll work closely with MSPs to explore opportunities for joint selling, enhanced partnerships and marketing activities,” he said. “Globally, we’re in the midst of a pandemic, and many companies need the cloud now more than ever. Our objective is to help organizations that urgently need cloud services accelerate their move to the cloud, enable their workforce to work remotely, and fully leverage cloud services to maintain business continuity and keep employees on payroll. As a cloud-based company, I believe we have much to offer to help businesses that need these services now.”
At the top of Serpanchy’s to-do list is to meet with MSPs that work with BitTitan to better understand how his company can help MSPs meet their customers’ needs.
“Our objective is to educate and provide training to our partners with technical and customer support to ensure they’re positioned for success,” he said. “It’s critical that BitTitan and our channel partners understand the challenges and unique needs of customers when it comes to digital transformation. The process of using digital technologies to update business processes and customer experiences is constantly changing. It’s important that we stay abreast of these technologies, how they’re regulated in different industries, and how they’re being used.”
Serpanchy also will review and analyze BitTitan’s business goals to find opportunities for expansion and business growth in the Americas.
“This will not only help BitTitan achieve revenue growth, but our partners as well,” he said.
“Kevin is a proven and passionate leader who is well-versed in the needs of global customers looking to fully leverage cloud technologies,” said Tony Rummans, BitTitan’s vice president of global sales. “As more companies turn to cloud solutions to enable remote work, Kevin’s demonstrated history of delivering technology solutions in various industries, including the higher education vertical, will help BitTitan meet customer needs to accelerate migrations to the cloud.”
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