Last January, AttackIQ adopted a 100% channel sales model for its AttackIQ platform.
AttackIQ, the “continuous security validation provider,” has updated its Accelerate channel program to better serve its global partner community.
One year ago, AttackIQ adopted a 100% channel sales model for its AttackIQ platform and launched Accelerate. The value-based partner program offers a suite of benefits including sales and technical enablement, and marketing support for three distinct partner segments: service providers (MSPs, MSSPs and SIs), VARs and security consultants.
New program enhancements include: the formation of the AttackIQ Academy, which will provide a comprehensive training curriculum and series of certifications to “best enable” its partners; a new fast-track promotion that provides additional levels of technical enablement and support to select reseller partners; increased market development funds (MDF) for all partners; and improved margins for one-and three-year subscription renewals.
Dan Sibille, AttackIQ’s vice president of worldwide channels, tells us the world of security is “constantly changing and to meet that demand AttackIQ is always innovating.”
“AttackIQ wanted to further bolster our partner profitability model,” he said. “The program enhancements primarily benefit our global reseller partner community. Some examples include market development funds and renewal margins.”
The company also will announce plans to offer additional training curriculums for customers under the AttackIQ Academy in the near future.
“We collect feedback from our partner community on a regular basis as a part of our ongoing communications with each partner,” Sibille said.
Since the launch of Accelerate, the partner program and its partners have driven more than a 50% increase in the company’s sales pipeline, and its incremental registered/closed business exceeded 30% of the company’s overall revenue.
With an open platform, AttackIQ supports the MITRE ATT&CK framework, a curated knowledge base and model for cyber adversary behavior used for planning security improvements and verifying defenses work as expected. AttackIQ’s platform is used by leading companies globally.
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