AT&T: Partner Feedback Critical to Development of Distinct Channel Programs

By | Managed Services News

Jan 04

It takes a village.

Via three distinct partner programs, AT&T is able to work with a wide variety of partners. By listening to their feedback, the carrier says, its solution providers are more successful going to market.

AT&T received honors at November’s Channel Partners Conference & Expo as the winner in our PAC — carriers and cablecos category. This means they company got the most partners to sign up for the even using a unique online coupon code.

Our Allison Francis caught up with Brendan Rineer, associate VP/sales director, AT&T, for this CPTV interview at the event. Registration is open for the spring edition of Channel Partners, again co-located with the MSP Summit, April 11-14, in Las Vegas.

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