Zebra
Sales Training
About Zebra:
Zebra is a leading U.S. company specializing in mobile computing technology designed to detect, analyze, and act in real-time, also known as smart data capture. Zebra’s product offerings include mobile computers and tablets, software, thermal receipt and barcode label printers, encoders, fixed antennas, and more.
Context
We developed an incentive program to drive Zebra sales—and it was a huge success! However, we also faced the challenge of training sales teams within the same platform across different product categories.
Approach
We created audiovisual materials featuring use cases to train sales teams on the various product categories across 6 Latin American countries where Zebra has a presence.
We managed relationships with product managers, clients, wholesalers, distributors, and channels. Additionally, we unified and localized key messages for each country, streamlining communication and dissemination efforts.
Services
- Strategy
- Research
- Audiovisual production
- Training
- Content Marketing