Citrix
Channel loyalty program
About Citrix:
A multinational corporation that provides server virtualization technologies, networking, software as a service (SaaS), and cloud computing, including open-source products.
Context
Citrix needed to accelerate the growth of its partners by promoting best practices in marketing and sales for strategic resellers.
Approach
A partner program was designed to engage and educate Citrix resellers in digital marketing, enabling and empowering them to sell strategically through the following activities:
- Brand development and program materials
- LinkedIn “Takeover” and marketing to discover contacts and partners
- Free digital marketing training
- Communication plan (email campaign and webinar series)
Services
- Email marketing
- Online experiences
- Database building
- Lead developers
Results
15
increase in social media audience
79.7%
of social media audience provided complete contact information
31.4%