VMware
VIP Experience
About VMware:
A leading provider of multi-cloud services for all applications that drives digital innovation with enterprise control. Their focus is on building a sustainable, equitable, and secure future for everyone. VMware specializes in virtualization and cloud solutions and has become a leader in technological innovation.
Context:
VMware needed to reach C-Level executives of large companies in Central America. We know that this type of profile is very difficult to attract and is constantly targeted by many companies.
We had to offer an original, impactful, and out-of-the-ordinary experience.
Approach
We invited key decision-makers to a test drive of premium and grand touring cars like Volvo, Porsche, Jaguar, Mini, Mahindra, and Kawasaki at the largest racetrack in Central America. Afterward, they were invited to an exclusive lunch and a live demonstration of VMware’s solution.
Results
75%
Attendance
44%
Conversion
5
New contracts
91%
of participants rated the experience as
“the best event of the year”
Services
- Concierge
- Email marketing
- Database
- Experiential marketing
- Lead generation
- Lead management