IBM Cloud Rocks Demand Gen
About IBM:
International Business Machines, IBM, is a multinational information technology corporation that provides consulting services. Their goal is to help their clients solve their business problems by increasing productivity, reducing costs, and improving overall efficiency and results.Context:
IBM needed its partners to understand the benefits of the cloud and to be able to create innovative solutions that support its technology.
Strategy:
MarketLogic developed a creative concept around music, a multi-billion dollar industry, that has achieved globalization thanks to benefits of the cloud.
With this in mind, we created IBM Cloud Rocks, a program that conveyed in an innovating and refreshing way, the benefits of the cloud and helped to cement IBM as the best in the market.
We had the participation of a well-known musical band in the region and attractive activities that showed the full potential of IBM.
With this in mind, we created IBM Cloud Rocks, a program that conveyed in an innovating and refreshing way, the benefits of the cloud and helped to cement IBM as the best in the market.
We had the participation of a well-known musical band in the region and attractive activities that showed the full potential of IBM.
Results:
Active participation +85%
Selected partners +10
Increase positioning of IBM CLOUD
Selected partners +10
Increase positioning of IBM CLOUD
Mercurio Prize Winners
Services:
- Strategy
- Research
- Branding and Creativity
- Content Marketing
- Development and web programming tools
- Database
- Email marketing
- Paid media
- Social media
- Profile Optimization
- on/off Experiences