MarketLogic

Online points of contact with a consumer are not only the most effective but also allow unmatched flexibility (allowing the immediate optimization of the message depending on the effectiveness of the analysis of each message) as well as the opportunity of building communities that interact with the brand and offer instantaneous feedback.

Our electronic strategy is based on developing systems with both online and offline components; the objective is to emphasize the message to our client through multiple points of contact.

The digital side of this system consists of various platforms that interact with the consumers on a network where they are already present.  We use the purchase of online media to generate traffic which allows us to relate with each other and create a community that offers content perceived as having high value that encourages the consumer to spread our message, thus increasing the size of our community.

These platforms generally include:

• The client corporate site
• The micro site for a particular product
• A promotional hot site
• Integration of social networks such as Facebook, Twitter, YouTube, Flickr, etc.
• Corporate blog

In terms  of media investment,  MarketLogic offers premium guidelines based on performance; thus, we develop SEO  (Search Engine Optimization) and  SEM (Search Engine Marketing) strategies with a continuous analysis, learning and optimization process.