MarketLogic

According to the  Point-of-Purchase Advertising Institute, 70% of purchasing decisions are made at the point of sale. Given the importance of the retail channel for the majority of our clients, MarketLogic has developed a network of agencies and suppliers that cover all the in-store marketing needs in North and South America. As a competitive advantage, our sister logistics company, XL Worldwide, allows us to produce in the country with the largest material consumption and distribute throughout the rest of the region.  This solution offers the following advantages:

• Consistency: all markets receive the same quality of materials
• Economy of scale: with production in the largest market, distribution and production costs are reduced by eliminating production in multiple markets.
  
• “All-inclusive” Estimates: the integration of services allows us to provide a complete project proposal (from concept to point of sale delivery).  Our prices are guaranteed, so there are no surprises and or budget overages.
  

Some of the Point of Sale services we offer are:

• Point of sale promotions: brand ambassadors and experiential marketing

• In-store media: digital banners, displays, stands, banners, mobiles, wobblers, cubes, etc.

• Localization & Production of Collateral materials: pamphlets, posters, spec-sheets, etc.

• Merchandising (Giveaways): production of giveaways for the local market, the United States, Europe or Asia.

• Gorilla Tactics and alternative Tactical Methods