This project was the launch of the “Extended Laptop” campaign for the visual projection products division. A project that included graphic advertisements, POP material, an Online component and a radio piece.
MarketLogic developed the creative part and the final development of all the pieces; the campaign’s objective was to create a need among laptop users to acquire Samsung HDTV monitor to be used as an extension of their portable. This particular advertisement required an extensive and dedicated composition in which more than 50 stock photos were used to compose the final piece.
Radio spot
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As part of the “Extended Laptop” campaign for the visual projection products division, MarketLogic developed a radio piece to motivate the target objective, the purchase of a Samsung HDTV monitor for use as an extension of their laptop. The piece was created and produced entirely by MarketLogic and ran in Guatemala and other countries in Latin America.