Campaign developed to promote Samsung color laser printers. MarketLogic proposed the idea of using graphics to teach the difference between having an ink jet printer and a Samsung laser printer.
The campaign was composed of graphic announcements, an interactive component, and a radio spot. It ran in various countries in the region.
Radio spot
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This piece was created to support the graphics that MarketLogic developed in order to educate and remind owners of Samsung printers to use original Samsung products instead of generic brands, because the generic brands present a risk in the print quality as well as the correct functioning of the printers. The agency wanted to use a creative resource that would break out of the typical radio announcement format, and so the idea of creating a poem to bring the message to a more sensory level. The radio spot ran in Guatemala and other countries in the region.